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Is the Zora Protocol what a Protocol media should look like in the Web 3 era?

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The Web 1.0 era is now seen as inefficient. The web was poorly designed and had a dial-up connection. It takes a long time to download a photo or a video.

「网上冲浪」

But Web 1.0 is also relatively open source, and anyone can build freely on top of it. This makes it possible for companies like Alibaba and Tencent to become "big beasts", which would not have happened if the Web had been private.

In the Web 2.0 era, things have changed a lot. If we talk about effects and phenomena instead of causes, we can say that we have Google, Facebook, Twitter and so on. Almost anyone can send a message anytime, anywhere, easily and instantly.

Slowly build walls on the open Web

The Web2.0 era has given people unprecedented ability to create and share. But today's counterpart,Creators have become more dependent on Internet media platforms than ever before. Media is created, uploaded, hosted, and shared on the platform. Platforms control the identity of creators and own their "traffic" data, and may limit creators' ability to connect with their audiences.

By controlling the data and audience, platforms gain unilateral pricing power over these media. Each platform has its own opaque way of establishing the value of media, and creators must learn to follow those rules to create a sustainable business. This is the lesson of Web 2.0:When the process of sharing content with others is entirely owned by private platforms, the cost of such intermediation falls heavily on creators.

由中心化平台引发的问题不仅限于分享与价值捕获的问题。很多时候，没有问题只不过是还没有到达天花板，其实随着媒体（创作者）的能力边际不断扩大，更严重的问题正在不断显现。时至今日，甚至媒体信息的储存和安全也受到严重的威胁。「漂亮国」总统被包括 Facebook、Twitter、Snapchat 和 Instagram 等在内的媒体封号的消息前段时间闹得沸沸扬扬，并引发了其他媒体（政府机构、投资者、科技企业创始人和 KOL 等）对推特强力「封杀」的恐慌。

What does it mean for private platforms to cut off media in the information age?

With the aforementioned issues of value capture, user data, storage, and media security, and open source. Maybe you can take a look at the Zora Protocol, which just went live.

What is the Zora Protocol?

The Zora Protocol is a general media ownership market Protocol. Analyze Zora according to the logic of putting the elephant in the refrigerator in a number of steps. Etherium-based Zora first allows users to create NFT (media); Secondly, an exclusive market is built in each NFT, which allows buyers to make an offer for NFT and trade with the consent of the copyright owner. Even after the transaction is completed, the transaction records will always be kept in the exclusive market.

After reading the Zora white paper, the first thing that comes to my mind is that Zora can somehow solve it"I, the First Emperor of Qin, make money."这一问题。首先「我」的问题是由以太坊地址和 Zora 帐号确定的；至于是不是「秦始皇」，则由以太坊地址和帐号的「5000 年」历史确认；打钱靠的是信息（媒体）中的专属市场，银行卡的步骤也由此省略。至于最后的打钱后落实结果，大家就自行脑部吧。

Realize the principle of

ZoraOS consists of three main components: the Zora Smart Contract, the Zora Development Kit (ZDK), and the Zora Subgraph. The Zora Development Kit (ZDK) is a tool for developers to interact with the Zora protocol. ZDK is Typescript It can be used in any environment where JavaScript is running. A Zora subgraph is a continuous implementation of Zora data using The Graph. It synchronizes with the blockchain and searches for anything related to the Zora protocol.

The media in this article have a variety of implementation types, such as music, video, text, and images.

Zora establishes a universal and permanent market for media in the form of ERC-721. Each media is embedded in a marketplace, consisting of a transparent pool of bids that can be checked by anyone and which media owners can accept and complete at any time. Whenever a certain purchase price is accepted, a "portion" of the media is transferred to the buyer, and the funds from this bid are divided among share holders. A media can have up to three share holders: owner, former owner, and originator.

For a piece of Media, users can choose to buy it directly from 3ETH, or they can choose to bid in the offer pool

In some cases, the owner who is selling a piece of media may believe that it will be very valuable in the future, but does not have the means to advertise it today. In this case, the owner may choose to accept a smaller capital offer in exchange for a large resale bonus. The most common use of resale bonuses by sports clubs is the inclusion of a resale bonus in a transfer contract between two clubs, whereby the selling club retains the right to collect a portion of a player's future transfer fee in exchange for a lower immediate fee.

Under this clause, the seller has the right to retain to a third buyer a percentage of a possible future transfer fee for the media, provided the seller charges a lower transfer fee. If an offer is accepted with a resale bonus, the media will add the seller as the former owner to the share holder so that the next sale of the work will be profitable.

When the purchase price is accepted, the funds are transferred to the share holders of the media and ownership of the media itself is transferred to the accepted bidder. The revenue share ratio is unique for each media.

Zora allows many value representations to exist in parallel. As long as it's an etherium-based ERC-20 token, it can be a stablecoin, a liquid mining token or even an identity token for a DAO member.

Zora introduces a way to ensure the uniqueness of everything published to the protocol. In addition to ensuring uniqueness across all media, it also allows anyone to verify the integrity of media on these chains.

First, the protocol will not make any assumptions about where media content and metadata should be stored, as Ethereum's storage costs are extremiously high. Second, according to ERC-721, media on Zora has two URI (Uniform Resource Identifier) Pointers: one pointing to Metadata and the other to the content itself.

Zora 为当前媒体的所有者提供了更新 URI 的能力。为了确保元数据和内容的完整性，协议要求在创建新媒体时包含两个 sha256 校验值。尽管 URI 可能会被更新，但表示它们所指向的数据的校验值可能不会被更新。因此，任何一方都能够验证媒体和元数据的完整性。

Founding team and investment background

Zora was founded by Jacob Horne and Dee Goens, a former Coinbase marketing manager, after Jacob spent more than three years as a product manager at Coinbase.

Zora received a $2 million seed round from Kindred Ventures, Trevor McFedries, Alice Lloyd George, Jeff Staple, and Coinbase Ventures.

Cryptomedia

At the same time, for the concept of Media in this paper, the author thinks that we can refer to the first concept "Cryptomedia" created by the founder based on Zora protocol.

CryptoMedia =[Hypermedia + Creator + Owner + Market]= Value.

Hypermedia is a non-linear information medium that includes graphics, audio, video, plain text, and hyperlinks.

Cryptomedia is a medium that allows anyone to create easily accessible and personally owned hypermedia on the Internet.

Cryptomedia is also the ownership medium of hypermedia.

CryptoMedia supports unique and provable ownership of information, including: graphics, audio, video, plain text, and any arbitrary file or data.

Cryptomedia can be thought of as hypermedia with built-in property rights.

Cryptomedia is a typical use case for hypermedia, created using the Zora protocol.

The characteristics of Cryptomedia are: based on tokens, NFT based on Ethereum; Permission-free, universal, and censor-resistant; Information is available and anyone can look it up online; Value, creating value for both the owner and the creator; Internet native, only exist in the Internet; No platform: Doesn't belong to any platform except itself; Composable, content will no longer be built on top of the platform, the platform will be built on top of the content.

Cryptomedia shows the public the origin --This may be the first time we've been able to objectively examine a piece of media history on the Internet.The origin and history of a work can be understood by examining the history of its creator, Tokenid, block records, the medium itself, and the buying and ownership.

The more it is shared and used, the more valuable it becomes

The closest thing to Cryptomedia is art in the public domain.

Owned by individuals, but freely shared and used by anyone. When it is shared and used for free, it does not detract from its original value, it adds to it. Mona Lisa is a very valuable work of art. It lives in the public domain. It is privately owned but publicly reusable. Mona Lisa's Instagram posts, poster prints, remixes, and reuses do not diminish the value of the original, they increase it.

CryptoMedia means no longer having to sacrifice mass accessibility and usability in order to get value on the Internet. This means that the more times an object is shared and used, the more valuable it becomes. CryptoMedia has turned the idea of creating and capturing value on the Internet on its head and provided the foundation for a separate Internet for everyone.