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Will social networking be a new way of doing business?

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Social transactions still have room for imagination on cryptocurrency trading platforms

"Tencent last stand this article after the refresh, mixed, understanding of the Internet industry as well as giant tencent the readers don't think you have any new information increment, this article but for tencent readers did not understand, they are very agree with the idea of this paper: social attributes for tencent to bring more traffic, it is also largely promote tencent is one of the most important factors for success.

In the traditional Internet field, products with social properties have been very rich, such as WeChat, weibo, Twitter, etc., with high frequency of use, strong interactivity and high user stickiness. Application scenarios cover life sharing, business communication, and entertainment through multiple channels. But in the blockchain industry, social attributes don't seem to be playing out.

Although the industry has long been called the blockchain industry by most people, existing products still belong to the Internet category, such as wallets to store assets, media to get information, and trading platforms in the secondary market. Strictly speaking, it is still the supply and demand service under the Internet model.

But social + trading, in fact, is not a new idea, the taste of a big platform in. The world's most recognized social platform for investors is eToro.

The development of eToro

EToro, which was founded in early 2007, started as an online forex trading platform, but introduced social features, differentiated services and began to formally establish its own brand.

In fact, the characteristic of eToro is to build a platform of trading + twitter. Retail investors can see KOL's views on certain assets, and each investor can exchange, thumb up and share links, which greatly meets users' needs for learning and sharing, and also becomes a diversified interactive platform for new experience.

We take Meituan as an example to comment on this us stock. Investors can communicate and discuss under this stock, collect the latest information about Meituan, and then communicate and analyze at the same time.

EToro's best-known social trading product is CopyTrader, which is simply a merchandiser. This is the product launched by eToro in 2011, which can be regarded as the perfect combination of social and transaction attributes. Let's use the Meituan rating as an example. If you find a trader who has a very high return on this stock, you can choose to copy his trading strategy and get the same return. As the product is optimized, investors can follow different traders to maximize returns.

By virtue of its social nature, eToro has attracted more than 3 million users in more than 200 countries and regions around the world, with a daily turnover of 20,000 and a valuation of nearly $1 billion, making it the most famous social transaction platform in the world.

In fact, this logic can be completely copied and optimized. Currently, the most well-known social transaction platform in the domestic Internet field is snowball, while in the blockchain industry, the leading social transaction platform discovered by BlockBeats is g1.io.

Gent.io's new approach to social trading

Cryptocurrency trading platforms all have their own ways of playing. Generally speaking, the best way to attract traffic is to launch innovative products, which is also the thinking of most trading platforms.

For example, FTX will convert traditional finance and assets into tokens, and launch new products such as leveraged tokens and panic index tokens. For example, hufu will continuously launch the latest projects in the industry. Each type of play attracts a specific group of people, which in turn triggers a wave of traffic and attention.

What gent.io chooses is to dig deep with the horizontal and vertical business of transaction (blessing social property, taking the way of social transaction) and explore new forms of interaction with social property. Because eToro and snowball have taught us for years that social + trading works.

But gent.io's social transactions aren't the same as eToro's in terms of current social products.

First, gent.io's social media presence is more focused, especially in terms of transactions, interaction, communication and sharing. For example, on the web side, gent.io introduces "chat room", "quick message" and "live broadcast", which creates a more atmosphere and a closer communication media circle for traders through various forms of interaction.

Chat room is an investor communication platform. In the mainstream trading platform, investors' communication is basically concentrated in WeChat community, but WeChat community is not vertical. At present, many exchanges to create WeChat community members are not necessarily are investors, that is the user is actually biased coverage exist, but use Gate. IO chat room users, will show a completely vertical precision of classification, because the first condition is that you must be a industry investors, to participate in a social media. Chat rooms are free, real, real-time features, users can directly talk about their own trading profit and loss situation, platform service opinions, investment ideas.

The function of alerts is to keep investors' access to information fast. We note that gent.io's alerts are not limited to the secondary markets of cryptocurrencies, but also cover the global secondary markets including gold, crude oil and us stocks. In fact, this information acquisition in the face of investors, and the industry media formed a complementary.

From recent currency price, encryption because money is not an independent market, secondary market and loss of liquidity from the whole world, can not escape the currency because of its 7 x24 characteristics, has become the field of liquidity dried up first, secondary markets around the world have the correlation, investors traded currency, need to focus on other commodities at the same time, in order to determine, in this exchange can provide comprehensive, comprehensive, timely financial market information is very necessary, Gate. IO alerts can cover other major investment in the field of information..

The logic of live streaming is to provide a new way of communication in the form of real-time video presentation with the help of tuyere. However, the pain point of creating the live broadcast function has always been the compliance supervision of the live broadcast platform. Live streaming and live streaming of cryptocurrency on site B are more or less at risk of being blocked, which is not unheard of. Gent.io has solved this problem by embedding a live streaming platform inside the platform, making live streaming within the circle of precise vertical classes, and only doing vertical videos related to cryptocurrencies.

During the six months of operation, the format of live broadcast and the camp of anchors have become increasingly mature and stable. The content of gent.io live broadcast covers: dynamic interaction of the project, bigama, anchor competition, weekly market analysis, summit and conference broadcast/live, community broadcast, interactive entertainment, user transaction sharing, etc. Through simple, easy to use, interesting form, to create a precise user + project side + platform + live one-stop interactive mode.

In terms of data and anchors, according to pulse, the anchors who have been admitted include: bitcoin stranger, eagle eye block chain, block tong chun and other traffic kols. The cumulative number of live broadcasts of each type has exceeded 1,400, with the maximum number of single live broadcasts reaching 50,960, and the total number of thumb up of a single column reaching 72,289. All anchors are entitled to user rewards 100% of the time, and the annual premium anchors are also entitled to preferential handling rates.

In addition to the above three social products, gent.io also introduces "dynamics" in the mobile layout. "Dynamic" is similar to the circle of friends, providing a platform for investors to share what they have seen and heard in cryptocurrency investment. The circle, interaction and sharing enable more people to find their own personal IP in the network circle. At the same time, pulse also found that recently the latest dynamic function online hot, square, exclusive subscription, attention and other functions, you can subscribe to filter the content you are interested in, to create their own interest circle and circle of friends.

Trading + WeChat

Chat room, live broadcast, dynamic and other social products, benchmarking Internet products are more similar to WeChat. If eToro is a trading platform superimposed with a "twitter", then gent.io's logic is that the trading platform is embedded with a "WeChat".

EToro has built a Copytrader product, trading + WeChat gate-io, with a "twitter" product. Is there any room for imagination on the product? How can gate-io exert its power in the future social direction?

Copytrader's experience shows that social interaction is certainly possible, and gent.io's most likely breakout point for a social product is whether it can lead to an innovative social design that is more relevant to the transaction. Future trading into a big chance of V share ideas or larger, if the main users deal with single and firm action is very strategic vision, because exchange products in development has always been a blind spot, as long as open the real trading, documentary function implementation is not difficult, the function of the launch is likely to become aggressive and extravagance and competitive advantage in 2020.

New product education can also be done. We assume that Gate has launched PoS index, including ATOM, LINK, XTZ and other top projects. After the index is launched, big V can demonstrate operation in dynamic and live broadcast, explain advantages and disadvantages, and provide another kind of investment logic for retail investors. In fact, it is providing users with more convenient information methods and more effective trading options.

Social-enhanced trading platforms are essentially designed to help retail investors find trusted investment ideas. From a trading platform point of view, this is a way to attract traffic and liquidity at the same time. But from an investor's point of view, better investment logic and products are needed, especially after the crash of 312.

In the wake of the crash, words like quantification and option insurance -- products that big money or institutions would otherwise have access to -- have become increasingly retail. The reason for this is simple: in such a brutal market, the losses were almost entirely in the form of fully leveraged funds, and the losses were less in the form of large funds protected by quantitative strategies or insured by options.

In this context, Gate, which combines the attributes of social interaction and transaction, still has a lot of room for imagination in the future.