Jensen Huang hired a crisis PR team a year ago, one that had previously specialized in handling sexual scandals for celebrities.

Beating AI News Flash: WIRED, citing two people familiar with the matter, disclosed that NVIDIA CEO Jensen Huang had already begun working with crisis PR firm Heller as early as October 2025—more than a year before he publicly acknowledged an extramarital affair on November 8.

The PR firm has a distinctive background. Founder Risa Heller specializes in helping celebrities caught in public opinion crises manage scandals, with particular expertise in handling sexual misconduct allegations. She has provided PR services to former U.S. congressmen, well-known chefs, and authors embroiled in sex scandals, and also handles ordinary corporate PR work.

People familiar with the matter said Heller was initially mainly seen as handling Huang's personal affairs, including family philanthropic activities. The team frequently communicated with Huang and his daughter Madison Huang. Madison currently serves as NVIDIA's director of product marketing.

On October 9, 2025, The New York Times investigated NVIDIA's business dealings with Singapore data center company Megaspeed and disclosed that Huang had close ties with the company's executive Huang Le. The report made NVIDIA executives very nervous, and Huang himself was displeased with it.

At the end of that month, NVIDIA's internal PR team received instructions: from then on, whenever media asked about Huang, whether involving his private life or company business, Heller had to be involved in the communication.

More than a year later, Huang publicly admitted to being unfaithful to his wife, and NVIDIA's board also launched an independent investigation.

However, WIRED has not confirmed whether Heller was initially hired specifically to handle this extramarital affair. When asked by reporters, Heller referred the questions to NVIDIA, and NVIDIA did not immediately respond.