Web3 Creator Marketing Platform Influence360 Launched, Supporting Global KOL Coverage and Real Conversion Attribution

BlockBeats News, May 26, Web3 creator marketing platform Influence360 announced its official launch. The platform focuses on an AI-driven KOL marketing infrastructure, supporting projects to discover global multilingual Web3 KOLs on platforms such as X, YouTube, TikTok, Telegram, and to carry out campaign execution, data tracking, and performance attribution.

According to the introduction, Influence360 offers functions including AI optimization, smart contract-hosted payments, real-time performance tracking, aiming to address long-standing issues in Web3 KOL marketing such as opaque payments, lack of data precipitation, and difficulty in quantifying conversion effects. The platform also provides a permission management system for Web3 agencies and MCNs, supporting agency-managed creators to receive orders, uniformly manage quotations, and receive long-term revenue share through a referral mechanism.

Influence360 co-founder and CEO Dejan Horvat stated that Web3 KOL marketing currently involves a significant budget, but the industry infrastructure is still relatively primitive. Teams often cannot truly precipitate data and optimize investment efficiency. Influence360 hopes to transform each marketing campaign into a sustainable accumulation of data assets.

Meanwhile, Influence360 released the "2026 Web3 Influencer Marketing Status Report." Based on surveys of 143 Web3 KOLs from 7 regions globally, the report shows that over half of the KOLs' single collaboration revenue falls between $1,000 and $5,000. However, only 35% of KOLs have successfully received full payment from all collaboration projects, reflecting a significant trust issue still existing in the industry.

The report also points out that 97% of the surveyed KOLs have engaged in repeated collaborations with the same project. Most creators place a strong emphasis on team transparency, investment background, and project credibility before accepting orders. However, the industry still lacks mature marketing tools, reliable payment systems, and effective attribution mechanisms.