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Starlink's user base has grown approximately four times over the past four years, but the average revenue per user (ARPU) continues to decline.

BlockBeats News, May 3rd, according to The Information, the global user base of Starlink has reached about 7.8 million by 2025, a significant increase from 2021. However, its Average Revenue Per User (ARPU) has declined by approximately 18% during the same period, reflecting the company's strategy to aggressively expand its global market share through lower prices.


The report states that Starlink's current growth is mainly driven by emerging markets and the expansion of low-cost packages, including parts of Africa, Latin America, and Asia. At the same time, although the company's high-margin businesses such as enterprise, aviation, and maritime are still growing, they represent a limited portion of the overall revenue.


Analysts believe that Starlink is transitioning from a "high-end satellite internet service" to a more mass-market global broadband network. This shift involves cost reduction through scale expansion to amortize launch and satellite deployment costs. Furthermore, it aims to strengthen Elon Musk's influence in the global telecommunications infrastructure sector.

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