Salesforce is currently co-creating its AI development roadmap with customers

According to The Verge analysis, TechCrunch reports that Salesforce believes it has found a strategy to maintain competitiveness even as the future direction of AI remains uncertain. The CRM software giant is crowdsourcing its AI product roadmap in real time.

Of course, Salesforce is not the only company closely collaborating with customers to gather product feedback. However, given its massive scale, the speed of new product releases or existing product iterations, and the level of customer engagement, this approach is still representative. These interactions are no longer on an annual or even quarterly basis, as some customers communicate with Salesforce on a weekly basis.