According to Sentinel Beat monitoring, the rising anti-AI sentiment, coupled with executive assault incidents, is causing Silicon Valley billionaires to reassess their personal security. Many tech founders in the past were reluctant to have bodyguards, at most letting their drivers also take on security responsibilities; now security firms, wealth management advisors, and tech insiders have all found that highly visible tech executives are starting to treat personal protection, residential security, travel risk assessment, and online threat monitoring as standard features.
The direct impetus for this shift was the assassination of UnitedHealthcare CEO Brian Thompson and incidents where someone threw an incendiary device at Sam Altman's San Francisco residence, followed by vandalizing a door at OpenAI headquarters. For AI companies, the risk does not only come from offline protests. Security firms note that social platforms can concentrate negative sentiment on specific individuals within days, and publicly available photos, itineraries, and event locations can also expose exploitable information.
The increase in security spending can also be seen in public company disclosures. According to Equilar's analysis of S&P 500 companies' filings, 37.8% of companies offered security benefits to at least some executives in 2025, up from 33.5% in 2024; among companies providing such benefits, the median security benefit rose from $108,700 to $130,500. In its 2026 filing, Meta stated that due to Mark Zuckerberg's high profile and specific security threats, the company provided him with a comprehensive security plan and spent approximately $8.4983 million on his residential and personal travel security in 2025, in addition to a $14 million pre-tax security allowance.
Private security firms are also adjusting their image. The traditional image of bodyguards wearing earpieces and suits may not necessarily suit the work and social scenes of tech founders; clients are more interested in security personnel who can seamlessly transition into boardrooms, dinners, and family life.
