Former Core Market Lead at Base Joins Anthropic to Lead Early-Stage Go-to-Market

BlockBeats News, April 18th, according to a post by Sarah Zorah, former Head of Early Core Markets at Base, after nearly five years at Coinbase, she will be leaving her position. Sarah stated that she joined Coinbase as the first "builder marketer" and worked on Base's launch and early growth with Jesse Pollak until 2023, focusing on developer community building and brand partnerships.

Sarah also announced that her next stop will be Anthropic, where she will be in charge of startup-related marketing work, with a focus on supporting the entrepreneurial ecosystem around Claude.