BlockBeats News, April 7th, FOX News will enter into a new sponsorship integration agreement with Kalshi, injecting prediction market data into its vast media empire to dynamically present the "odds" of major events in its news coverage.
The two companies announced on Tuesday that through this partnership, Kalshi's prediction data will be integrated into FOX News Channel, FOX Business Network, FOX Weather, and FOX One streaming platform.
As part of the sponsorship agreement, data from Kalshi reflecting the likelihood of outcomes in the political, economic, and cultural spheres will be incorporated into live and digital content.
FOX News, which has its own election and polling division, will not be using Kalshi's data in its political reporting.
The two companies stated that Kalshi will also work directly with FOX's data and production teams to provide real-time data support for on-screen graphics and analysis associated with major events.
