Matrixport has officially rebranded to BIT, clearly defining its new strategic positioning.

BlockBeats News, March 20th, digital financial service group Matrixport announced today that it has officially rebranded to BIT and will operate globally under the BIT brand. Along with the brand upgrade, BIT has also released the "2026 Trust Whitepaper," which systematically discloses for the first time the governance and risk management framework that the group has established and continuously operated, providing a verifiable trust foundation for customers and partners. This new BIT brand better reflects the company's current business positioning and represents the strategic direction for the next stage of development.

BIT CEO John Ge stated: "The digital asset industry is entering a new stage where governance capabilities and compliant operations are increasingly important. What BIT carries is the result of the company's continuous business evolution and our long-term commitment to building a trusted digital asset financial infrastructure." The company stated that this renaming does not affect existing customer accounts, products, and services, and that related legal entities and contractual arrangements remain unchanged. As part of the next stage of the strategy, BIT is also actively exploring opportunities in the U.S. capital market, including a potential public listing.

BIT (formerly Matrixport) was founded in 2019 and is a globally trusted digital asset financial service group. Headquartered in Singapore, the group has offices in seven countries and regions worldwide, connecting traditional finance with the digital asset market through a robust governance system, technological capabilities, and compliant operations.