Contemporary art master Yue Minjun embarks on his first journey into Web3, with his first NFT project exclusively launching on the LiveArt platform.

BlockBeats News: LiveArt, a Web3 art and culture platform, announced the launch of a groundbreaking NFT series, Kingdom of the Laughing Man, created by one of China's most important contemporary artists, Yue Minjun. His works have sold for millions of dollars in the global auction market and are permanently collected by renowned art institutions such as the San Francisco Museum of Modern Art and the Denver Art Museum. The debut series of Kingdom of the Laughing Man is called Boundless and consists of 1,200 unique NFT artworks, each featuring Yue Minjun's iconic self-portrait of a laughing face. All holders of the Boundless NFT series will have the opportunity to purchase a unique signed physical print that matches their NFT. The series will also include 3D animated art and conclude with an immersive metaverse experience, exclusively available on the LiveArt platform. Yue Minjun stated, "For many years, I have tried various mediums for my creations. This new digital realm excites me the most because I can imbue my art in a way that is not possible in traditional mediums. In Web3, I can create a new and captivating experience for the next generation of art collectors and establish a new relationship with them that is related to the future art world." LiveArt co-founder and CEO Boris Pevzner said, "Yue Minjun represents the excellent artists rooted in this new digital world. I think he may be the most important artist of contemporary art who has fully engaged in the Web3 journey, and we are honored and excited to provide this historic opportunity for our collectors." The series will be exclusively available on LiveArt, a Web3 platform for art and culture that combines artificial intelligence and blockchain technology to provide exclusive Web3 collecting experiences to global audiences. LiveArt's ART utility token powers the LiveArt ecosystem and creates value for LiveArt and its partner communities through memberships and loyalty programs. The debut of the series will take place on August 8, 2023, with a presale exclusively available to collectors and LiveArt X cardholders, which is expected to sell out quickly. Click on the "original link" to ensure your position on the presale list.