Indian e-commerce giant Flipkart has teamed up with Polygon to launch a metaverse shopping experience

Walmart's Indian e-commerce giant Flipkart has partnered with Polygon to launch the metaverse shopping experience Flipverse, TechCrunch reported on Oct 17. Currently in a pilot phase, the product will offer a "gamified, interactive and immersive" experience for consumers, who will be able to collect the company's loyalty point supercoins as well as digital collectibles from partner brands. The company said "numerous brands" including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes and Himalaya were working together to set up the experience on Flipverse.