The Sandbox has partnered with South Korean broadcaster MBC

According to BlockBeats, on September 5, Forkast reported that The Sandbox has entered into a partnership with Munhwa Broadcasting Corporation (MBC), one of The four major national broadcasters in South Korea. MBC will build The iconic virtual Sangam office building and studio at The Sandbox, as well as provide other metaverse original content to Sandbox users. The Sandbox has partnered with a number of bricks-and-mortar companies in South Korea, including Korean amusement park Lotte World, Entertainment media company CJ ENM, K-pop agency SM and Cube Entertainment.