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How will "qing nian" on the chain? Blockchain landing needs to address these issues

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Block chain in the digital rights confirmation of the real landing needs to cooperate. But in the future, the application boundary of block chain is expanding beyond the confirmation of digital copyright.

How to put "qing nian" on the chain? The real implementation of high hopes for the industrial block chain needs to solve these problems!
Source: science and technology chuangban daily by: financial association reporter Chen xieyi

"Science and technology chuangban daily" (Shanghai, reporter Chen xiayi) news recently, a "celebrate the remaining years of the stolen broadcast chain nearly 40 thousand pieces" entry was hit hot search, caused attention.

Therefore, the previous video playing platform charged too much for pre-screening, and douban, tieba and other places appeared to race against time to save resources "carnival" scene. Of course, most netizens hope that the platform can be reasonably priced at the same time, or said that they should support the legitimate version.

A TV series involves a very long industrial chain, and piracy not only damages the interests of relevant parties in this chain, but also leads to the loss of creators' motivation for content production and the loss of the fear of originality and copyright in the whole market environment.

In response, huang butian, founder of cloud elephant blockchain, said blockchain will have great potential in preventing piracy. As a distributed ledger technology, it has the characteristics of traceability, tamper-proof and so on, which helps to confirm the right of data, thus reducing the risk of infringement and piracy.

Up to now, the boundaries of blockchain application scenarios have been continuously broadened, and the trend of industrial blockchain is endless. However, how to better chain physical assets, promote the integrated development of blockchain industry, and let enterprises really benefit from the popularity and development of blockchain is still an urgent topic to explore.

Can blockchain kill piracy?

Film and television drama from the post editing into a film, sent to the examination, the distributor copy, and then send copies to the major channels, to the final release, because the cycle is long, involving the main body, if you can not check every link layer by layer, piracy will be repeatedly prohibited.

On the one hand, digital works are easy to copy, easy to spread, and difficult to trace.

It is estimated that if the remaining 20 or so episodes of qing nian are leaked, the platform can be packaged and sold in advance for 50 yuan, and the revenue will exceed 100 million yuan. So for the video playing platform, this is a billion - level loss of resources leakage event.

Of course, "qing nian" is not a unique phenomenon. At present, digital copyright piracy of film and television works is serious, and many other aspects of digital copyright also have rights confirmation and infringement tracking problems.

Huang butian, founder of yunxiang block chain, believes that block chain, as a distributed ledger technology, has the characteristics of distributed ledger consistency, disintermediation, traceability, tamper proof, etc., which is naturally compatible with the field of digital copyright and conducive to multi-party collaboration, data confirmation and traceability, so it is very suitable for the verification and protection of digital copyright.

"Yunxiang has designed a cross-platform digital resource copyright confirmation and infringement tracking method based on smart contracts," huang said. "the main innovation and breakthrough point lies in the combination of block chain and digital watermarking to confirm and track copyright transactions of digital resources."

However, he admitted that the block chain in the digital rights confirmation of the real ground still need to cooperate. First, there should be an association or alliance to coordinate from a neutral perspective. Platforms such as tencent and iQIYI should also act as initiators to jointly promote blockchain digital copyright construction.

At the same time, as the confirmation and change of digital copyright in block chain storage certificate involve legal issues, the law schools and other research institutions of universities also need to provide basic legal guidance to the association or alliance.

Industrial block chain application scenarios are diversified

In fact, the application boundary of blockchain is expanding beyond the confirmation of digital copyright.

At present, block chain has many practical application cases in trade finance, digital storage certificate, asset securitization and other fields, and has gradually expanded into government services, industrial manufacturing, supply chain management and other fields.

"Industrial blockchain is blockchain +". In huang's opinion, in the future, industrial blockchain will be the generalization of application scenarios on the chain of assets of physical enterprises, while changing the storage and trading forms of assets.

Cloud like block chain, for example, in the joint of zhejiang financial asset trading center in December 2018, developed financial products based on the block chain issuance examination system, the system will be zhejiang gold center, accounting firms and rating agencies, law firms and other participants, a coalition of chain from business process upgrading, double dimension of control operational risk management, to strengthen the financial product issuance examination management specification.

Step when it comes to the future development trend of chain blocks, yellow add that, technically, the league chain can solve more interactive business synergy between main body, improve business management ability, and the member access control can effectively protect privacy between institutions, so the industry chain block chain will first to be born in the alliance, the future industrial chain blocks to application on a large-scale, league chain with public chain technology integration is an inevitable trend.

From the perspective of business, industrial block chain application scenarios tend to be diversified, and the enterprise-class BaaS platform will be applied on a large scale, which will help enterprises quickly deploy and build their own block chain services, and build the enterprise scene ecology.

However, huang admitted that blockchain, as an innovative technology, is still in its early stage, and many scenarios are not yet mature. Therefore, enterprises should not use blockchain for blockchain.

Worries and challenges

At present, the process of industrial block chain landing mainly faces three challenges:

First, business synergy is difficult. At present, the application of block chain technology is still in its early stage, and there is a lack of effective consensus among enterprises, so the unified communication between upstream and downstream enterprises in the industry is often difficult.

Second, conflicts of interest. Based on the block chain technology, the upstream and downstream enterprises of the industry can share data in real time and efficiently. However, business data often involves trade secrets and other issues, and some enterprises are reluctant to connect their business to the block chain due to the conflict of interests between all parties.

Third, the standards are not uniform. Currently, there is no unified technical standard for blockchain system, and most of them adopt specific consensus algorithm, account model and storage type. In addition, business rules, standards, processes, and so on May vary from one industry to another.

According to huang, in order to cope with the above difficulties, firstly, in terms of technology, blockchain infrastructure service enterprises need to build a blockchain infrastructure with scalability and security and privacy. At the same time, in the process of landing, the enterprise itself should break the original business model, coordinate the participation and collaboration of multiple subjects, and jointly design the business governance model of sustainable development.

At present, block chain infrastructure providers have to deal with not only the pressure of the industry itself in landing and commercialization, but also the pressure from many external competitors.

At present, BAT and other Internet giants have long been in the field of block chain layout. BAT includes baidu super chain platform, ant block chain BaaS platform and tencent cloud TBaaS block chain service platform. Jingdong, huawei, suning, 360, China mobile, China unicom and China telecom have also made some achievements.

However, huang does not appear to be worried about the competition from BAT. He believes that blockchain infrastructure service providers focusing on financial verticals like cloud and blockchain have a first-mover advantage and a deeper understanding of financial business scenarios.

He said that in the future, enterprises at the head of block chain will form a clustering effect and form a differentiated advantage in the vertical sectors of the industry.

Source:https://www.chinastarmarket.cn/detail/425179