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Domestic Animated Masterpiece "Cow Comes", Meme Coin of the Same Name Surges 1,000 Times in 3 Days

ODAILY星球日报

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Bull Market, Money Flow, and Retail Investor FOMO.

Original Title: "Renovation Team Crafts Abstract Masterpiece 'The Bull Comes', Same-Name Meme Coin Surges 3000 Times in 3 Days"
Original Author: Wenser, Odaily Planet Daily

Overnight, "The Bull Comes" has become a widely discussed topic both inside and outside the industry, with the same-name meme coin reaching a market value of nearly $30 million at one point (Editor's Note: Today, The Bull Comes meme coin reached a new all-time high, briefly surpassing $40 million).

This animated film, released on August 5th, has attracted widespread attention and discussion due to its rough animation, abstract storyline, strange dragon logo passing censorship, and the "impressive achievement" of only making over 7,000 yuan in box office revenue in 9 days. The crypto community is interested in its abstract art style, meme properties, and the skyrocketing market value of the meme coin; while outside the industry, a "The Bull Comes movie-watching craze" has emerged, with netizens from around the world expressing their curiosity to see how abstract this animated film created by a two-person team from a former renovation company really is.

In today's era dominated by polished AI-generated videos, "The Bull Comes" not only showcases the roughness of "old-fashioned handcrafted" work but also to some extent, reflects the earnest expectations of the general public for "The Bull Comes." It can only be said that in today's attention economy, the power of memes far exceeds ordinary imagination.

One film "The Bull Comes" reveals many bitter experiences: When a renovation company is forced to make an animated film

To discuss the meme "The Bull Comes," let's start with the movie "The Bull Comes."

The Renovation Company's "Labor of Love": Allegedly a Curveball Strategy to Demand Payment for a Project

The producer of the movie "The Bull Comes" is a company called Dalian Jingyuan Cultural Media Co., Ltd., founded in March 2016, whose legal representative is Xinyu Meng, one of the film producers. In July 2021, the company changed its name from its original "Dalian Jingyuan Decoration Engineering Co., Ltd." Hence, netizens jokingly refer to this as a scenario where a renovation company accidentally ventured into making animated films and unexpectedly created a new deity in the world of abstraction.

Rumored information, image source with watermark

Turnaround of "The Bull Comes" Box Office: From Over 7,000 Yuan in 10 Days to Over 2 Million Yuan in One Day

On August 5th, "The Bull Comes" was officially released. Despite sharing the same release window with summer blockbusters like "Odyssey" and "Welcome to the Dragon Restaurant," this resource-less film had almost no screenings, not even a fraction of popular films. On the first day, its box office revenue was a meager 342 yuan.

On August 14, after 9 days of release, the box office of the movie "Here Comes Niko" was still at just over 7,000 yuan. Many people hadn't even heard of this movie. But unexpectedly, the rough modeling, laggy animation, the thunderous voiceover of the little calf saying "mommy" in the film, and the ink-wash style poster officially released by the movie, all these abstract elements instead received widespread online dissemination, leading to tremendous curiosity and a surge in popularity for the movie.

It is understood that the movie is set against the backdrop of the vast grassland, telling a healing story of the calf Niko befriending a finch and taking it into dreams. In the dream, the finch witnessed Niko's transformation and growth in love, persistence, courage, and dedication, eventually becoming a small warrior brave enough to face life and death. The movie is officially defined as within the category of "parent-child animation," but the art style indeed is somewhat amusing.

The Journey of "Here Comes Niko"

According to Maoyan Professional Edition data, as of 10:00 on August 16, 2026, the cumulative box office of "Here Comes Niko" has reached 2.531 million yuan, with a projected total box office of about 18.376 million yuan.

Behind "Here Comes Niko": The Dragon Seal Approval Process Is Not So Strict, Only Examining Restrictive Content

Regarding how the internet sensation "Here Comes Niko" successfully passed the stringent "Dragon Seal (Film Screening License)" approval, the movie's official team also responded publicly: "(Dragon Seal review) only checks for content compliance, not whether the movie is good or bad, the finesse of the animation, or the quality of the storyline. Low-quality, low-cost AI animation can easily obtain a screening license as long as the content complies."

The official statement further said, "This is also the key for all of us ordinary people to achieve the dream of animation!" Surprisingly, it sounds somewhat of an inspirational message of 'even small individuals can achieve big dreams'.

Cultural Transmission, Meme Reigns: The 3 Layers of Cultural Reflection Behind "Here Comes Niko" and the 3000x Miracle of Meme Coin

After "Here Comes Niko" sparked internet discussions, a tsunami of memes followed in its wake.

Some say "Here Comes Niko" is the Chinese version of Pepe, not just in terms of the counterculture image but also in the artistic style. If foreigners can elevate a crying frog to a deity, why can't we let "Here Comes Niko" break out of Asia and go global? This is a spiritual expression of cultural confidence and meme symbolism!

After the clip and image of Bull Run's movie were shared overseas, it also sparked discussions among many foreign netizens:

· "So cool and spicy, to be honest";

· "I knew it was a bad movie in the first second, but ended up liking it a bit at the end."

· "Send it to the U.S., add an English dub, and it will definitely go viral."

An animated film that was originally expected to win the "Lowest Box Office of the Year" award has been interpreted by many foreigners as a "movie debut" and a "blockbuster." Sometimes you have to admit that being rough to the extreme is abstract; and being abstract to the extreme will also attract attention and generate discussion.

Furthermore, some have already carried out rich secondary creations based on the little bull elements in "Bull Run." Someone created an abstract meme similar to the previous "find a bread person to tease you," but this time using the image of the little bull from "Bull Run."

Others have turned the movie's promotional poster sideways, added candlestick charts, and created what looks like a price trend chart.

There are also those who have made a modification to "Bull Run" and the popular movie "Spider-Man," creating a new movie poster - "Spider-Bull: A New Day."

AI blogger CuiMao urgently updated an AI video, describing a thrilling "stock market bull" story with the main theme of "delivery drivers looking forward to a bull market."

When a symbol transforms into a meme, when an image is seen as a carrier of myriad meanings, and when various forms of secondary creations emerge, like past memes, "Bull Run" is no longer just a roughly produced movie, but a somewhat quirky yet socially valuable synonym.

Looking at "Bull Run" now, on the surface, it is a parent-child work where a mother spent 5 years fulfilling her child's "animation production dream," carrying full warmth of family love; in terms of symbolic value, it is a silent resistance to the current assembly line-like film industry, a mockery of the heroism culture hegemony controlled by the elite; in terms of real-life significance, it embodies the general public's yearning for a bull market, nostalgic memories of market rallies and economic upturns, and future expectations.

In comparison to these elements, the "Great Miracle Day" of the Meme Coin is also part of the picture.

On August 14, the price of the Meme Coin named "Niu Lai" surged. A trader had previously bought the $99 token when the market cap was only around $10,000. On August 15, the market cap of the Meme Coin "Niu Lai" surpassed $12 million, with many seeing their initial $100 investment turn into over $120,000. Today, the Meme Coin "Niu Lai" briefly rose to nearly $30 million, experiencing another "3000x miracle" in just 3 days.

One can only say that miracles happen on the chain, and Meme Coins always find a way to enrich those early adopters in a way that is unimaginable to ordinary people.