Last week, a DeFi project called World Liberty Financial (WLFI), in which the Trump family is involved, officially released a Tweet expressing support for the Binance Smart Chain (BSC) and the mascot Meme coin $B "BUILDon." They purchased around $25,000 worth of $B. The market was shocked by the news, with the token's market cap rising from $40 million to $320 million. Later, on May 23, after experiencing "sell-off" FUD, the market cap dropped to $150 million before hitting a new high, currently sitting at $430 million.

This is not the first time WLFI has openly supported a "MemeCoin," and it reveals a clear logical chain, from WLFI, USD1, Fourmeme, Binance Alpha, to the BNB Chain stablecoin strategy, promoting stablecoins with Meme narratives, is rapidly taking shape.

Buildon, Endorsed Strongly by Binance Alpha and WLFI Within One Week

In fact, $B is not a new coin; it was initially launched in April this year on the BNB Chain through the Meme Launchpad platform Fourmeme.

Back in early April, clues about $B were already hidden in Fourmeme's tweet images, and the caption of this particular Tweet was "Through the Meme forest, the final clue is waiting."

Initially, the paired trading asset was BNB, with a market cap fluctuating between $2.5 million and $5 million. Although the market cap was not low, the lack of trading activity did not attract widespread attention in the early days.

Buildon reached a turning point in mid-May. On May 15, the BUILDon project team officially announced the addition of $USD1 as a core trading pair. This was a structural transformation and the first step for $B to become linked with the WLFI ecosystem.

From that moment on, $B's narrative shifted from the BNB Chain mascot to the core token pegged to USD1, starting to provide liquidity for USD1 and laying the groundwork for larger "collaborations" in the future.

On May 17, just two days after adding the USD1 trading pair, BUILDon announced a USD1 trading competition in collaboration with the Fourmeme platform, with a prize pool of up to $200,000 provided by the BUILDon project team.

In the event details, BUILDon stated that the event aims to "become the first on-chain project to fully support and integrate the USD1 stablecoin, and will actively respond to BNB Chain's mission to drive USD1."

And the data confirms this point, as during the next few days of the event, $B accounted for over 50% of the entire $USD1 trading volume on the chain, becoming the de facto USD1 main pool.

Four days later, BUILDon launched on Binance Alpha, along with the listings of $MERL and $TGT. However, when Binance officially tweeted about this, the link below led directly to $B's trading page. The market response was lukewarm, receiving far less attention compared to tokens like MERL, and the price only increased by a maximum of 50%.

This morning, WLFI officially posted a statement on social media expressing support for the Meme project $B and completed a token purchase operation through an on-chain address. After this announcement, $B's market price rapidly surged, with its market cap increasing from around 40 million USD to about 150 million USD in a short period, showing a significant increase in trading volume. It has become one of the highly anticipated Meme projects on the current BNB Chain.

The total circulation of the stablecoin USD1 launched by WLFI in collaboration with Binance has exceeded 2.13 billion, with over 90% deployed on the BNB Chain. Among all its non-stablecoin trading pairs, $B's trading volume has consistently dominated, reaching over 90% at certain times.

The Controversial USD1: A $2 Billion "Conspiracy" involving Trump and CZ

On May 22, according to crypto journalist Eleanor Terrett, the stablecoin "GENIUS Bill" passed the motion to debate with 69 yeas and 31 nays, entering the amendment process. This bill may become the first federal-level stablecoin regulatory framework in the United States and is widely seen by the industry as potentially reshaping the entire stablecoin market landscape.

However, before this, the GENIUS Bill faced fierce opposition from the Democrats in its initial Senate vote.

On May 9, the U.S. Senate rejected the bill, with Democrats collectively blocking the motion to proceed. Democrats demanded clear provisions to prohibit executive officials, including former President Trump and his family members, from holding or trading cryptocurrencies and to strengthen anti-corruption clauses.

Two days ago, Democratic Senator Elizabeth Warren also stated, "Trump has used his stablecoin to engage in a $2 billion transaction with a suspicious fund in the UAE. The Senate will be voting on the GENIUS Act, a crypto bill that will make the president's fraud behavior even easier. If we don't address this issue, no senator should vote in favor of it."

The Democratic Party's questioning of Trump's interests first arose from a report in The Wall Street Journal.

On March 13, 2025, The Wall Street Journal revealed that the Trump family was in talks to acquire a large stake in Binance.US, but CZ strongly denied this. Bloomberg later published an article stating that they were very confident in the reliability of some of the information and cited the claims of four anonymous insiders who were knowledgeable about the situation, including that the two parties were about to launch a stablecoin, which is now known as USD1.

Despite strong denials from both sides, the interaction between USD1 and Binance still reflects the close relationship between the two.

On May 1, according to CoinDesk, Eric Trump, the son of U.S. President Donald Trump, stated that World Liberty Financial's issuance of the USD stablecoin (USD1) had been officially selected as the official stablecoin to complete MGX's $2 billion investment in Binance.

In March of this year, the Abu Dhabi-based investment company MGX announced a $2 billion investment to purchase shares of Binance. Reportedly, this investment marks MGX's first foray into the cryptocurrency and blockchain space, acquiring a minority stake in Binance. However, at that time, the specific channel for investing in Binance was not clear to the public.

By the end of April, WLFI, along with CZ's official social media accounts, posted photos of WLFI's three co-founders meeting with CZ in Abu Dhabi and stated that the discussions included expanding global adoption, setting new standards, and taking cryptocurrency to new heights.

Interestingly, on March 21, a month ago, Trump's "Crypto Tsar" David Sacks also met with MGX's Board Chairman and UAE National Security Advisor Tahnoun bin Zayed Al Nahyan to discuss the transformative impact of AI across various sectors, the expanding role of digital currencies in reshaping the financial system, and the investment opportunities arising from their integration.

Although there is no further confirmed news, the frequent interaction between WLFI and Binance has indeed sparked much speculation from the crypto community. Some KOLs even recently revealed rumors that Binance will soon "launch a new offering of WLFI paired with USD1," although this rumor has not been confirmed.

Looking back, the interaction between WLFI, USD1, and Binance was not a sudden development — the Trump family has had a longstanding interest in cryptocurrency platforms led by Binance. Upon closer observation, it can be seen that a cryptocurrency exchange is the only missing piece in the Trump family's crypto empire. Perhaps, $B is just the beginning of this $20 billion "sunrise" scheme.

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