Gate.io's Chief Business Officer Kevin personally attended the match in Milan, witnessing Inter Milan's crowning moment.

2025-04-14 19:53

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In April 2025, a milestone moment was reached in the partnership between the world's leading cryptocurrency exchange platform Gate.io and Italy's Inter Milan Football Club. Gate.io's Chief Business Officer Kevin Lee, as the brand spokesperson, traveled to Milan to witness the deep integration of the brand identity with the passion of the football pitch. From the exclusive VIP treatment at the stadium entrance to the giant brand logo display at the center of the field, this experience bridging the worlds of Web3 and sports is redefining the brand collaboration paradigm in the Web3 era.

Kevin watched the Serie A clash between Inter Milan and Cagliari at the San Siro Stadium. Inter Milan emerged victorious with a 3-1 win over Cagliari, dominating the game and establishing a significant lead, topping the league table with 6 points ahead of the second-placed team. In this match, as the official sleeve patch sponsor of Inter Milan, Gate.io achieved comprehensive brand exposure at the San Siro Stadium. From the LED screens on the sidelines to the full-screen brand logo scrolling display on the main screen, to the exclusive brand exposure during the pre-match lineup announcement, and the giant Gate.io logo occupying the center of the field before the match and during half-time, the brand's visual presence ran through the event in a dominant manner. Simultaneously, the VIP boxes, garage entrances, exterior gates of the stadium, and the facade of the Inter Milan museum were all covered with a matrix of brand logos. Combined with the global social media outreach on platforms like X and Instagram that day, the event engaged with over 3 million fans, achieving a comprehensive release of the brand's energy both online and offline.

This collaboration was not only a victory in terms of brand visual exposure but also a deep resonance of spiritual values. Gate.io and Inter Milan share a global vision and an innovative genetic makeup. With Gate.io's rapidly growing user base surpassing 22 million people, breaking geographical barriers with blockchain technology, akin to how Inter Milan uses football to connect with fans worldwide. The strong alliance of these two international brands will bring broader global influence to each other. Blockchain technology is also reshaping the fan experience, by converting match tickets into permanent digital assets and leveraging NFTs to enhance fan loyalty programs, both sides will jointly explore a new football interactive ecosystem.

As the Chief Business Officer of Gate.io, Kevin experienced the top-tier European matchday atmosphere in Milan with the fans. Before the match, Kevin visited iconic landmarks such as the Inter Milan Museum and Inter Milan Club Store, took photos with classic moments in the team's history, and documented these journeys through short videos, leading global users on a virtual tour of the club's hallowed grounds. In the VIP corridor and lounge at the San Siro Stadium, Kevin enjoyed a luxurious matchday experience. The VIP seats offered excellent views, allowing for a panoramic view of the pitch from a closer distance than the regular stands, providing an almost zero-distance viewing experience and being just a step away from the substitute player warm-up area. The VIP exclusive lounge also provided meticulous off-field services, offering high-end buffet services throughout the match and providing social opportunities for easy networking with industry leaders. The VIP experience carefully crafted by Gate.io has set a new industry standard.

The strategic partnership between Gate.io and Inter Milan extends to the field of social responsibility. On April 9, 2025, Gate.io, in collaboration with Inter Milan, launched the "Football Dreaming of the Future: Gate.io x Inter Vietnam Charity Program," to build an 880-square-meter professional football field for Cam Xa Primary School. Kevin participated in the donation ceremony, delivered a speech on-site, and expressed Gate.io's firm commitment to supporting youth sports. In the future, Gate.io will continue to build the sports ecosystem of the Web3 era and script a new chapter of cross-border cooperation.

Disclaimer: The content here does not constitute investment advice or an offer, solicitation, or recommendation for any product or service. Please note that Gate.io may restrict or prohibit the use of its services in restricted jurisdictions. For more information, you should read its applicable user agreement.