From April 6 to April 9, Web3 Carnival was held at the Hong Kong Convention and Exhibition Center. As a highly anticipated event in the industry, this carnival brought together the top forces in the global Web3 field. Looking at the on-site photos shared by participants, compared to the bustling crowds of previous years, this year's conference seems considerably quieter.

Nevertheless, the conference was still full of true builders, and the density of core industry participants was even higher than in previous years. The topics covered not only regulation, technical infrastructure and public chain ecology, AI, Depin, RWA, Payfi, crypto finance, and other Web3 industry focuses but also spanned diverse areas such as Web2 to Web3, traditional finance, academic institutions, security privacy, interactive entertainment, industrial-grade application implementation, and more. Moreover, the 2025 Hong Kong Web3 Carnival took the four seasons as its context, interpreting the spirit of Web3 with the Eastern philosophical core of Chinese traditional poetry imagery, showcasing a unique narrative of the integration of technology and humanities.

BlockBeats has selected four reflections from participants, covering market sentiment, technological trends, investment directions, and various other perspectives. The full reprints are as follows:

Fourteen Jun

Original Title "Looking Back at the Past Three Years at the Hong Kong Carnival: Enthusiasm, Disenchantment, and Transcendence"

This is a brief essay on the Hong Kong web3 Carnival. It may be a bit harsh, but I want to talk about those past events and why they have been debunked.

1. Is the Hong Kong Web3 Carnival Cold?

Cold, this is also the first impression of many people. The previous conference was crowded, with people flocking together, but this time it was almost all familiar project teams. The VIP room was empty, not many people came to see the exhibition, so where will the liquidity and creativity come from later? However, there are more people in suits, and the underlying logic of the industry seems to be undergoing a reconstruction.

Regarding the source of the cold and empty feeling, some people say that the layout of the venue is very strange, making it look empty. Some also say that the preparation by PolyU is insufficient, it's very hard to invite guests, project teams are scarce, and even the price for speaking on stage has returned to calm. Some voices seem more like a proof that "I am still alive, just not dead yet."

In my opinion, the relationship between the East and the West is still a case of a warm face against a cold bottom. The Western faces have significantly decreased. For three years, in the field of Web3 (and perhaps in many other fields), even when Vitalik appeared in person, apart from fan photos and socializing, the rest was the unilateral responsibility of certain bald-headed clowns who have played the industry.

Deep-rooted are the differences in culture and pursuits. Those who treat the achievements of web3 technology as a mere casino, relying on screenshots of getting three bananas in each cycle to influence the overall direction, are building more slot machines, enticing more gamblers, and siphoning off the new user acquisition efforts of builders.

The Western major public chains collectively see the demands from the East mostly when you are a user, not a partner. Is it because others are not playing along, or is there an issue with oneself? Or is it simply that what everyone is pursuing is not the same thing, yet they expect to play together?

2. Is RWA Right?

Every keynote speech is mostly a half-baked idea. When will the content catch up with the catchy titles they choose?

RWA has become the mainstream narrative this year, but is there a significant difference in its underlying logic compared to NFTs three years ago, inscriptions two years ago, or memes a year ago? If you carefully examine the underlying foundation of each cycle, you will discover that once everything enters a macro perspective, it will all eventually be deemed right and just. RWA is nothing but a shell topic of the new macro perspective.

However, in reality, grand narratives often indiscriminately overlook the rights of thousands of individuals, giving a feeling of "everything is merely fuel for the fire," sometimes not even being considered, just digits. Seizing a mainstream narrative can certainly lead to takeoff; Phantom caught the Sol and Meme airdrops, Bitget caught the TG ecosystem, following a multi-chain + annual narrative, resulting in significant annual growth for them.

But in this industry, achieving growth has never been difficult; the challenge lies in retention (having the resources and influence properly in place, creating a flywheel effect compared to the explosive growth of the traditional Internet). The things done using blockchain technology are still limited and are basically not daily necessities. After the wallet wars of the past, even such a popular project as last year's Unisat has not been opened for a long time and does not need to be opened, which is more of a cause for sorrow.

The institutions of RWA are also facing the PPT scam of the Web2 elite halo from the previous narrative wave, with each person talking about "empowering the ecosystem" without even having used a wallet. Interestingly, BTC's events do not care about the narrative, which is very hopeful, as those who chase the narrative generally cannot catch up, while those who create narratives still have a chance to turn the tide.

3. Is V Still Okay?

What kind of conspiracy is more terrifying to contemplate? I think it is turning the essence of tragedy into a dilemma, whether it is a burning self-destruction or a decaying slow suicide. The most terrifying part is that, regardless of which path you choose, it will only add shackles to the exploration of the other path. V is already standing on a difficult multiple-choice question, and regardless of the path chosen, it cannot escape from either personal tragedy or collective tragedy.

Indeed, V is a genius, V's work ethic is also top-notch in the industry, and V is very young. When we think about the future of Ethereum, the greatest opportunity lies in such a young mind with a vision, bringing unlimited potential for growth. However, behind any quality, there are also flaws. A 30-year-old has the drawbacks of being 30, too easily surrounded by villains, too easily engulfed in the sweetness of words.

In every speech at each event, V is fully betting on L2, which is quite correct, with plenty of logically coherent reasons. One of the great reasons is that the EF excels most on-chain rather than off-chain. V has infinite creativity on-chain, but how to connect to off-chain requires partners to do so. However, the EF has already sliced its cake, so why not leave a booth vacant as a platform, welcoming each project to bring its own resources? The EF gives you all the recognition you want.

But who conveyed these reasons to V? Why did it become his deeply ingrained scaling direction? If L1 itself is good enough, why the need for an empty city in L2? What about the gap between L2s? In the next stage, EF's upgrade begins to return to the L1 experience. At that time, the biggest resistance comes not from L1 itself, but from the L2s. This is the current trap of choice.

4. web3 + Gaming Unwillingness is Still a Trap

This time, before and after the run, I attended dozens of events, and it was the web3 gaming events that dared to speak the most, perhaps because there were not many people, so there was more insight after being down-to-earth, speaking out down-to-earth. I initially entered the industry because of loot, Axie Infinity, and sneaker flipping, but now everyone has awakened. Players have awakened, investors have awakened, and only the past obsession remains. Those who are still involved here can only console themselves: ecological presence, defensive positioning, cost considerations.

Once upon a time, gaming had countless good reasons to be a good business, and even three years ago, game licenses were the catalyst for the explosion of web3 gaming. The hardware requirements of games are inherently different from other financial scenarios, so the public chains of web3 games have always been a direction that follows a well-established path.

However, looking at play-to-earn, on-chain, and Telegram games, they have all become traps. Because when the blockchain industry enters the gaming sector, the dopamine incentive is actually not as good as inscription. During inscription, in the peak enthusiasm period, who doesn't naturally wake up at 6 o'clock and have difficulty falling asleep at 3 o'clock? Which game can have the most pure and directly reaching core motivation more effectively? However, if they do not attract new users from each other, they are all gaming each other's traffic to exaggerate data and fool investors. Once it was just falsifying account data; now it is even colluding in audits to falsify data. Even those who invest in web3 games themselves do not play games, having only played Contra.

The cryptocurrency industry should focus on decentralized finance (DeFi) and avoid getting involved in gaming. Meanwhile, gaming companies view Web3 as a new field for game development. From Perfect World to South Korean gaming conglomerates, and now to the Western metaverse narrative, all are exploring the wasteland left behind by the cryptocurrency industry's foray into gaming. Throughout, it's been these pampered 1 million user accounts. They won't play if it's not on the blockchain, and if it is on the blockchain, they only engage with its financial aspects. Since they want to interact with financial aspects, they might as well play with memes.

If you try to bridge the gap and educate external users about blockchain from ground zero, you'll quickly realize it's not worth it. Who wants to deal with the arduous task of user education? Yet, gaming itself is indeed a lucrative business. Even miHoYo managed a 10% total revenue boost from their ecosystem, with a gross profit margin reaching 70%.

Currently, there are no teams in the market capable of fully monetizing games. Games, as products that offer emotional value, even in the process of creation, can generate value—unlike many blockchain products that only provide end-result value (e.g., public chains that lose all value if no one uses them).

Therefore, games will continue to attract some lingering investors. With 600 million active addresses, some consider this to be the 1994 internet era; just keep accumulating, and the thicker the bullsh*t, the more appealing it becomes.

5. Is the Bear Market Here?

In recent years, we've experienced relatively bearish but not the most bearish times, as well as the most groundbreaking periods, all during times of narrative confusion, seemingly around the time of major conferences. After last year's Bitcoin Asia, the market went cold, putting immense pressure on project teams. The more pressure there is, the more shady operations will arise, making it harder to think rationally. This conference, as always, features many familiar faces. However, projects have evolved through 2-3 cycles. While serial entrepreneurs are often ridiculed, they are more deserving of respect.

People who have seen this cycle know that the bear market is the Builder's opportunity. Only those with years of experience navigating pitfalls now understand what can survive. The "Enterprise Blockchain" movement was widely seen as a dead end, but with the emergence of Layer 2 solutions, this movement has been revitalized, as seen with Soneium. The increasingly ineffective "decentralized" community has been loud in criticizing how mainstream actors behave unethically and poorly but has failed to offer better alternatives.

However, all of these are pitfalls. DeFi was supposed to replace banks, NFTs were meant to redefine ownership, and the metaverse was supposed to become a new gathering place. Yet, after billions of dollars in commitments, the only widely used elements are stablecoins and their corresponding trading pairs and markets. Some say that businesses without repeat sales are a tough market; they must continuously find new users. In some cases, they even provide extensive after-sales services and must remain entangled with old customers until they close. Businesses with high liquidity and a lack of core retention are also challenging markets.

In this business, the group experiencing the most significant losses in this cycle is the new vulnerable group: Venture Capitalists (VCs). They used to provide guidance to projects, identifying a good project for a hundredfold return. However, now they are being dumped on by project teams and rarely make profits. After the Token Generation Event (TGE), the project team and liquidity providers are the first ones to make money by selling tokens. VCs no longer dare to invest heavily as they end up losing money with each investment. Rather than attributing this to an industry issue, it is more accurate to call it an issue with the early-stage project teams. The era of building a project's value solely through storytelling has ended, and projects with high valuations and low circulation no longer have room to survive. The VC project valuation systems are undergoing restructuring, and older projects are being reshuffled.

In the new cycle, one should not be overly reliant on policies. While there have been significant changes in Hong Kong, the underlying message is still, "We accept it as long as it doesn't mess things up." In today's market, institutions have taken over. It is no longer a landscape where small entrepreneurial ideas can challenge the status quo. One must either adapt and learn the game or be eliminated. Achieving unilateral dominance is not easy; true progress lies in the collaborative efforts between institutions and entrepreneurs, a partnership that is just beginning.

6. Where Are the Opportunities Ahead?

It may seem like criticism, but those who have made mistakes deserve to be criticized. Once criticism is done, a return to rationality is necessary, as not everything in recent years has been chaotic. After the Meme Coin controversy, a sense of being caught off guard prevailed, but six months later, what remained was the meticulous optimization of infrastructure. The current meme storm has also passed its peak, from GMGN to Axiom, leaving behind products that understand the needs and are well-versed in the underlying technology of the blockchain. Many projects lack expertise in the underlying technology, preventing them from reaching their full potential.

Alongside projects like GMGN, which experienced rapid but unequal growth, high-quality talent has been pressured to flow within the industry. As these individuals enter deeper waters, they have conducted mass user education and outreach within the industry, redirecting academic research towards blockchain technology, laying a solid foundation for future industry talents. In terms of direction, blockchain has moved past its speculative frenzy stage, and the direction of funds has shifted towards major protocols. While VCs have become more cautious during this period, the tools for objective evaluation have become more prevalent at the application layer.

Cryptography has reached a bottleneck, and users are pushing the limits of what is feasible. Many real-world actions cannot be cryptographically proven, and not all issues can be resolved through decentralization. The bottlenecks in efficiency and technology present opportunities, and the future will not indefinitely sustain an irreconcilable gap between centralization and decentralization. Some compromises will have to be made from both sides.

Until a clear goal is established, the focus should be on protecting one's attention, enhancing the ability to discern what is valuable, maintaining a positive attitude amid market fluctuations, and striving for longevity.

7. Conclusion

My some disappointment with this industry is genuine. It stems from the early period's high expectations, where the term Web3 was completely equated with the next-generation infrastructure scale. However, if we now view it simply as Crypto Finance 3, it becomes more rational. Ventures that are incompatible with crypto finance need not be focused on. There will always be a group of individuals in the world striving for freedom. Providing the best tools and facilities for these individuals is sufficient.

Dear reader, your attention is precious. Don't let other people's gossip overwhelm your life, otherwise, when the average person's source of information is monopolized by Twitter KOLs and abstract communities, you will only end up as "consensus cannon fodder." What's truly worth paying attention to is always those who excel in their field and incidentally become KOLs.

A friend (@Odyssey_Leexixi) once said: Nowadays, people no longer believe in various inflated bubbles, and this is also reflected in conferences. The low-hanging fruit has been picked, and everyone is now pursuing product-market fit, creating products that truly meet user needs, have cash flow, and a business model. From market cap to market share, I love this transformation because it is what I have always wanted to do.

Original Article Link

Duchess Christine @0xsexybanana

Duchess' insights from the HK meetup:

1. VCs have lost their voice and become the most miserable existence in this cycle. Project teams are the manufacturers, KOLs are the live streamers, and Binance is the Taobao marketplace. The market has entered a stage where project teams directly engage KOLs to promote and sell tokens. The endorsement by VCs has lost its promotional value. VCs: they bought at the worst price, and their tokens are locked up the longest. Some VCs have started to shift to become marketing agencies, move into secondary markets, or downsize.

2. The industry is moving from the virtual to the real. People have started to think about extremely practical issues such as PMF, CAC, revenue, and more. This marks the beginning of the era where good coins drive out bad coins.

3. Many sectors that seem alive are actually dead.

Sectors confirmed to be dead: Gamefi
Sectors entering a declining narrative: BTCfi, Modularity, DeFi 2.0
Narratives still fiercely resisting decline: AI, TON
Narratives showing stability and improvement: RWA, payment Pay-fi like @0xinfini, and Consumer Apps

4. Project founders have become more down-to-earth. They now style their hair like post-2000s, and they are starting to cozy up to junior pioneers. After all, they are the wealthiest and most dynamic group in this market.

5. A Signature Chicken Hot Pot has become the Jerusalem. The main venue is empty, while the sub-venues, led by Bridge Under Spicy Crab and the Signature Chicken Hot Pot, are exceptionally lively. If you are not invited to enjoy chicken hot pot and spicy crab, you are most likely not part of this inner circle in the industry.

6. Everyone is a super individual. Everyone is a KOL, every KOL is a marketing agency. Every agency is trying to establish a deep link directly with the project party to gain more chips.

7. Having a Chinese girlfriend is the fastest way to practice Chinese. Xiao V fluently spoke Chinese for an hour at the GCC event. More fluent than last year at 2049. It shows that the fastest way to master a language is through love.

8. The turnover of time, the fragmentation of the crowd. The ancient godfathers were fat, toasted and exchanged cups, hid behind the scenes, and reconciled with a smile. The new beautiful female KOLs sing and dance like swallows, smiling like flowers, and female groups sing and dance to embellish peace. The soldiers have no constant tactics, and water has no constant form. Everything is changing. Here, nothing is eternal.

Original Post Link

ZTZZ ฿ @ZTZZBTC

I basically don't attend those crowded large events, mostly I gather projects for private gatherings. This time I attended the BN event for a whole night, and I missed the BG event as well. I saw many interesting things, and also communicated with several bosses. Today, I took the time to write about my Hong Kong miscellaneous notes and industry reflections:

1. There are too many so-called "KOLs" in the industry, they are divided into three categories:

The first type is those with true insights and real skills, KOL is just a side job, this round has achieved very good results, and they will step onto a higher stage in the industry in the future. The second type is the KOLs who made some money in the bull market, but then spit out most of it. Relying on their large traffic, they cling to the thighs of the project party and conspiracy groups, they are basically the smartest among KOLs, good at creating topics to attract traffic by forming groups. Generally more anxious, experiencing for the first time the fragility of their moat. The third type is those who have just become KOLs, unable to get ads, a large number of women around the circle, decorative male vase, extremely anxious. They have no skills, so they just forcibly attend an event. "Pretend you came."

2. The quality of this group of KOLs is far inferior to the 2017-2018 KOLs. Now thinking back, the knowledge and solid content produced by the 17-18 KOLs, the motivation to do things, and even the vision for the future, placed in the Internet are also top-notch.

3. Still the old saying: People whose main identity is a KOL are basically not worth seeing. People in the currency circle have their own main jobs and are willing to share to become KOLs, can be viewed. KOLs in the currency circle who have reached the top of the industry and output methodologies are worth focusing on. I don't really want to talk about KOLs. I met a few old VCs at BN, and as soon as they approached me, they said, "Wow, so many people, I don't know anyone, can you introduce me?" I just silently replied, "Nor do I know, nor need to know. 90% of these people will disappear without a trace in 3 years, and the rest, we will naturally know." Then both sides burst into laughter. The bull and bear market is the best filtering machine in the currency circle.

Let's Talk About the Project Team:

4: As expected, true talents shine in the fire. Interesting projects and teams have started to emerge in the bear market. However, the next hot trend is not yet clear. Plus, many VCs have lost big, so everyone is now in a cautious investment mode. If you are a new project team, don't give up thinking and don't stop working hard. I wanted to say some encouraging words here, but I typed and then deleted. I can only condense it into one sentence: "Wish you good luck!"

5. In this round of entering the circle to work on projects, most people have excellent educational backgrounds, and their commonalities are obvious. We will discuss this point in the next article. The grassroots heroes in the crypto world have indeed become fewer.

6. Some projects are still alive but are already dead. Too many project leaders are eagerly seeking an exit strategy.

As for the Trading Platform:

7. In fact, the biggest challenge they face is an organizational structure issue. This is an intractable problem that every large company faces. Simply put, the leadership knows what to do but doesn't know how to execute it. The execution team knows how to execute but doesn't know what they are doing.

8. A project's veteran leader said: "MEME, this thing, is almost incomprehensible to people over 30 outside the circle. The old-timers in the circle react relatively slowly, but they will try to understand." If you understand these two points, think about the recent actions of Justin Sun and CZ; you should then understand why Binance is the world's largest exchange and how it can remain unshakable.

9. There is indeed a chance for overtaking on the on-chain trading platform racetrack. It shouldn't be some BOT robot. The final form of this product is unclear, but the moment this thing truly appears will be like a supernova explosion, bringing impact and challenge to the dominance of CEX trading platforms.

As for VCs:

10: After this bull-bear cycle, surviving veteran VCs in the crypto world are basically indestructible, belonging to the top-tier institutions that will always stand firm in the crypto world. Please respect these individuals.

11: For those who have invested in bad projects, quickly talk to the project team to see if there is a way to piece things together and create an exit strategy.

12: I know there's not much in the market to invest in; some friends are looking towards WEB2. But please be cautious when investing in WEB2 people coming to the crypto world to work on projects. In the implementation and execution of their projects, some have pitfalls to navigate. Moreover, most of these project teams do not have a sense of belonging and identity; they have listened to too many "experts," leading to messy execution. When they encounter trouble, they think about running back to WEB2 after burning the VC's money.

13: VCs cannot invest in MEME, but can invest in MM, can invest in a conspiracy group.

13.5: Travel more, traveling is never a loss! Why not go on a trip with me.

As for Rugs:

14: Don't be a rug pull victim, they live without knowing why, die without knowing for whom.

15: A little reminder here, something I found out during my offline lectures. There are too many rug pulls today, and the only channels to get information are the community and Twitter. The community is full of abstractions and noise, you hardly ever come across real big shots. The quality of the community is a hundred levels lower than in '17, '18. Twitter is also not a good channel because there are too many garbage KOLs, you cannot distinguish their level or how they make money. Distinguishing KOLs is a low return-on-investment thing. Think more, learn more, connect more with real big shots, and show yourself! The reason why the crypto industry is great is that as long as you are excellent, you will always have the opportunity to touch the top. The top always bows to listen to the voices from below. The ever-growing "Tree of Building and Wood," has never been cut down.

16: Don't be a rug pull victim, they live without knowing why, die without knowing for whom.

Some Random Ramblings:

The industry has basically taken shape, and opportunities are decreasing. Many top bosses have already "lying flat." The mid-to-high-level experts, out of pure love and pursuit of life, are still shining hotly. Chatting with them is very pleasant because we don't have to talk about projects or collaborations. We just talk about things we've done in the past to know each other's strengths and reliability. The candlestick charts record our lives and connect us, this is the unique charm of the blockchain.

Too many newcomers are being distracted by noise to focus on meaningless projects and KOLs. However, detours are always necessary. I never look down on KOLs. They are also part of the ecosystem, and the crypto industry needs them to attract retail investors.
I am happy to have met many excellent younger generations who are about to take the stage.

At a private gathering, when having drinks at night, a certain boss brought a BD girl, and the girl kept wanting to go to the next room to meet some "big shots." The boss said bluntly: Can those "big shots" next door make you money? In their eyes, you might just be a pretty young girl, and they may want you there just to have a drink and have fun.

The girl was a little angry but didn't say much. I saw that she didn't understand, so I told her: "Your job is to maintain big clients, it's justifiable for you to go meet those people, that's your job. But what you do is essentially earning a salary because you, as a person, do not have the ability to connect with those bosses next door, you don’t even know who are the real bosses, who are wealthy."

A young girl who had just graduated from graduate school, nodded as if she understood. I looked at her, seeing myself from the past. To become stronger, to become valuable, to use one's own value to connect with others, generate new value, and then slowly move to a higher ecological niche. This is the only thing that should be done in the coin circle, the only path to success.

The Hong Kong conference has ended. The focus, core, and future of the industry have never been in a high-end chicken pot restaurant, nor in a nightclub KTV. True value only exists at the intersection of the paths of pioneers. They can have a casual chat in a coffee shop, confirm they are the right people, and spark new ideas, giving birth to new value.

Original Post Link

AB Kuai.Dong @_FORAB

The economic prosperity under a cold winter?

1. This should be the coldest Hong Kong conference to attend. Friends who organize exhibitions generally complain about the difficulty in attracting sponsors this year, while friends in the media complain that there are fewer and fewer orders from project parties.

2. Many peers who came from large institutions are more or less thinking about returning to work at exchanges this year. Although the salary is fixed and it feels like being a screw, the advantage lies in receiving a salary + having a big platform to mention, once again confirming the saying that during a bull market, people want to venture, while during a bear market, they want to work.

3. Project parties that completed their token issuance a few years ago are considering what to do during this bear market. This way, in the next bull market, they can issue tokens again. Meanwhile, the recent token issuers are basically extremely distressed, as if everything they do is wrong.

4. This year, colleagues in the VC industry are also showing a polarized state. For example, the valuations given to the projects invested in previously were too high, and this round of market liquidation was quite fierce. However, many new projects encountered subsequently have very cheap valuations.

5. The events where CZ and Vitalik appeared at the same time unexpectedly revealed that CZ is more popular than V God. When everyone was rushing to take photos with CZ, CZ joked that you should also go find Vitalik for a photo.

6. Last year, people were still debating whether Ethereum had problems. This year, there seems to be a complete consensus, whether it was at the event where Vitalik appeared or in private gatherings, everywhere was filled with questioning and discussion.

7. Asked several market makers and institutions, this round mostly sees ETH dropping to below 800. The main bet is on the panic exit of the people involved in DeFi lending and the ICO wave. However, in June 2022, everyone also had a similar view, but eventually ETH brushed against 880.

8. This year, the number of white European and American expats attending the conference is noticeably lower. Even in technical sessions, the proportion of expats is lower. Two years ago, everyone was very FOMO about the Hong Kong story and was willing to come specifically from afar. This year, it seems that the previous enthusiasm is no longer present.

9. This time, I met many elder brothers who are in the rug pulling space. To some extent, some elder brothers have indeed changed their household's financial situation through rug pulling. From the end of last year to the beginning of this year's coin issuance season, although the rug pull witch has buried some studios, it has also made a group of people wealthy.

10. Although the advancement of regulatory compliance in Hong Kong is still somewhat difficult to assess, Hong Kong has become an interesting center for crypto communication. Undercurrents are surging, and many project teams that cannot return have generally come from Singapore, while the coin trading elder brothers generally come from the mainland, leading to many interesting frictions and collisions between them.

11. Some Chinese A-list bloggers, in their industry layout, are not only in the crypto circle but also involve trendsetting brands, medical aesthetics, and Hong Kong-listed companies, gradually forming a large-scale industry network. This is becoming more and more similar to European and American brokerage and investment firms.

The above is the impression of this Hong Kong conference. Finally, I can continue to sit dry in front of the computer. I will also share more information with everyone at any time. Thank you for reading.

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