Gate.io, a leading global cryptocurrency exchange, is celebrating its 12th anniversary milestone and officially announcing a brand refresh, introducing a new Chinese name—「大门」 (Gate). With the theme "Twelve Years Together, Opening the Gate, Renewing for the Future," Gate.io looks back on its twelve years of growth and breakthroughs. It is now unveiling a fresh brand image to usher in the future, bringing a more open, diverse, and innovative crypto ecosystem to its global users.

Twelve Years of Innovation and Enterprise, Forging a Global Leading Position

Since its founding in 2013, Gate.io has always focused on blockchain technology innovation and development, committed to providing secure, stable, and diverse digital asset trading services. Today, Gate.io has grown into a global leading exchange with 22 million users. Its trading volume and liquidity have consistently ranked top three globally, with a 24-hour spot trading volume ranking second globally. The platform supports spot trading, futures contracts, margin trading, and financial products for over 3800 cryptocurrencies, offering a wide range of investment options to global users. Its platform token, GateToken (GT), has been playing a core role since the launch of the GateChain mainnet in 2019. As of now, the highest GT price has reached $25.960, with a total circulating market cap exceeding $29.4 billion, propelling it into the global Top 40.

Throughout this process, Gate.io has established a complete crypto financial ecosystem and advanced industry transparency. As the first exchange to commit to a 100% reserve fund, Gate.io collaborates with the U.S. audit firm Armanino LLP, using the Merkle Tree open-source solution to regularly disclose asset reserve status. As of January 17, 2025, Gate.io's total reserve value has surpassed $10 billion, ranking fourth globally, with a total reserve ratio of 128.58%, surpassing the industry average level, ensuring the verifiability and security of user assets.

Leading Cross-Industry Collaborations, Empowering Industry Future Growth

Furthermore, Gate.io actively engages in cross-industry collaborations to continuously enhance the industry's influence worldwide. In 2024, Gate.io announced a partnership with Inter Milan Football Club, ushering in a new chapter of crypto integration with traditional sports on a global scale. Gate.io became the official sleeve sponsor of Inter Milan, with its brand image frequently appearing at the San Siro Stadium, Serie A matches, and UEFA Champions League matches. Through VIP experiences, joint activities, and more, Gate.io has been bridging the gap with global fans to jointly build a global fan community and explore more possibilities of digital assets in sports.

In the first quarter of 2025, Gate.io announced its official sponsorship of the F1 Red Bull Racing Team (Oracle Red Bull Racing in Formula 1), becoming the team's exclusive cryptocurrency exchange partner. As an eight-time World Drivers' Champion, the F1 Red Bull Racing Team is globally renowned for its outstanding performance on the racetrack, while Gate.io is known for its innovation and cutting-edge technology in the digital economy domain. Both parties uphold the common philosophy of pursuing excellence, and this partnership marks a significant milestone of collaboration between two industry titans. Through this collaboration with the F1 Red Bull Racing Team, Gate.io will promote digital finance, Web3, and blockchain solutions to a broader audience, accelerating the global adoption of blockchain technology.

Brand Upgrade – Embarking on a Renewed Journey

Over the past 12 years, Gate.io has witnessed the thriving development of the cryptocurrency industry and has continuously evolved amidst market shifts, transforming from a mere Bitcoin trading platform to a comprehensive ecosystem enabler. On the occasion of its twelfth anniversary, Gate.io officially adopted a new Chinese name, "大门" (Dàmén), symbolizing openness, fairness, and innovation. This name signifies the convergence of trust and technology, carrying forward Gate.io's original mission of connecting the global crypto world and representing the brand's outlook for the future – leveraging technology to drive industry advancement and opening wider gates of crypto for global users.

This brand upgrade is not merely a visual revamp but also a strategic shift – transitioning from a singular trading platform to a more open, interconnected, and integrated Web3 era. Guided by the new brand vision, Gate.io will further enhance user experience, drive product and technological innovation, deliver smarter, more efficient, and secure trading experiences to users, and actively expand its decentralized ecosystem, enabling more individuals to seamlessly enter the Web3 world.

Celebrating Twelve Years – Dubai's Grand Event Approaches

To celebrate this significant milestone, Gate.io will host a series of events in Dubai from April 29 to 30, welcoming global users and industry partners to join the festivities. During this period, Gate.io will hold its 12th-anniversary celebration, expecting thousands of top global investors, blockchain entrepreneurs, project teams, and industry leaders to participate and commemorate the anniversary with Gate.io. Additionally, Gate.io will organize the SPORT3 DUBAI 2025 sports friendly match, creating a relaxed interactive platform for industry professionals, fostering more cross-industry collaborations and in-depth exchanges.

Twelve years represent the accumulation of trust, the witness of growth, and a new starting point. Twelve years ago, Gate.io embarked on the exploration journey of global cryptocurrency trading under the moniker "Gate of Security." Twelve years later, Gate.io has not only witnessed the industry's evolution but has also become a force propelling the blockchain ecosystem forward. Now, standing at a pivotal moment of brand uplift, Gate.io will persist in prioritizing users, continually exploring and breaking boundaries, and offering a more forward-looking technology, a more open ecosystem, and more secure services to unlock the gateway to the crypto future for global users. Together, let's co-create a flourishing crypto world.

Disclaimer:

This content does not constitute an offer, solicitation, or recommendation. Please note that the value of virtual assets may depreciate in full or in part and is subject to significant fluctuations. Before making any investment decision, you should always seek independent professional advice. Please note that Gate.io does not hold a license or regulation from the Virtual Asset Regulatory Authority (VARA) and therefore cannot conduct activities related to virtual assets within or from Dubai. The products and/or services mentioned in this article are intended for use by individuals outside Dubai.

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