Original Title: "$SHELL Oversubscribed by 40x, It's Time to Understand MyShell's Product and Tokenomics"
Original Source: DeepTech TechFlow
Today's focus is on MyShell's token $SHELL.
Following CZ's comeback and the rise of BSC chain memes, today's $SHELL token IDO on Binance Wallet and Pancakeswap has also attracted considerable attention and investment.
Under the sale rule of "planned to raise $800,000 in BNB, issue 40 million $SHELL tokens, accounting for 4% of the total supply," as of the time of writing, the IDO has been oversubscribed by nearly 42 times, demonstrating a strong market participation willingness.
At the same time, discussions on social media have visibly surged.
What really motivates everyone to participate is the foreseeable money-making effect.
Based on the conversion of raising $800,000 for 4% of $SHELL tokens, the total market cap set for $SHELL tokens in this IDO is only $20 million; according to KOL @EnHeng456's calculation, data shows that MyShell's total public financing has already reached $16 million, corresponding to a final round valuation of SHELL ranging from $150 million to $300 million.
In other words, theoretically, hitting the IDO is like hitting the jackpot.
More importantly, MyShell is not just an empty AI Meme; its platform also has the ability to create a new AI Agent and tokenize it.
The rapid rise of Virtuals in the past is clear, and with the AI Agent track facing a reshuffle and Binance seemingly intending to support the BSC chain's ecosystem, will MyShell's emergence reignite the AI Agent race on BSC?
With this expectation, if you're blindly rushing in without understanding what MyShell is really doing, here is a detailed introduction to MyShell's product and functionality to help you strategize and make informed decisions early.
There is already a lot of readily available information about MyShell, but most of it is presented from the perspective of AI technology and a high-level narrative, which may not feel very intuitive.
If you have recently been bombarded with messages about DeepSeek and have tried interacting with it, why not take a look at what MyShell's final interface looks like from an ordinary user's perspective.
When you open MyShell's product page, you can clearly feel that one of its main features is the AI chat dialogue that you are very familiar with.
A good point to note is that MyShell has already integrated with various mainstream AI models, such as GPT, Claude, and the recently popular Deepseek.
You can engage in a conversation by directly entering text in the chat window. Like other AI pages you have used, there is almost no learning curve, and you won't feel like this is a Web3 project. However, it is worth noting that each conversation requires a certain number of points.
You can not only chat with the aforementioned mainstream large models but also interact with AI agents created by other users within MyShell, each with its own unique functionality and scope of use.
For example, if you want to transform a photo into the art style of a GTA game, you can choose one of the GTA Filter filter tools. By uploading a picture in the chat window, the tool will instantly transform your photo into GTA style.
There are many similar tools, including more practical tools from various fields to enhance productivity, such as SEO optimization, IELTS preparation, writing articles, and coding improvement. You can think of it as the store built into GPT.
According to official data, there are currently over 200,000 AI agents deployed on the platform, and the ecosystem is rapidly expanding.
If you want to create your own AI agent, you can also use MyShell's Creation Workshop feature.
Unlike the nature of a playful AI Agent, the component library in MyShell is relatively more powerful.
Generally speaking, creating an AI Agent inevitably requires calling various existing large models and functionalities, and MyShell has integrated over 100 mainstream open-source and closed-source models; in addition, there are also several self-developed open-source AI models, with 3 models already open-sourced on the project's Github, having close to 20K stars.
In other words, if you want to build a house, then this block library is obviously more powerful, allowing you to modularly construct your AI Agent by integrating various expertise, without reinventing the wheel.
The benefits of this feature for casual players may not be so intuitive. With light usage, you can directly enter prompt words on this Creative Workshop page and specify tasks, while also using MyShell's ready-made tool library.
For example, if you want to create an AI Agent that can chat with you, then simply call its voice library and GPT model.
Only when you experience this part can you feel the gameplay of Crypto.
The AIPP Store is a core part of the MyShell ecosystem, where you can participate in the issuance and trading of AIPP similar to trading tokens, somewhat resembling the gameplay of AI Agents on Virtuals from before.
The AIPP Store also adopts a Bonding Curve mechanism to automatically adjust the price of AIPP based on supply and demand.
When users purchase AIPP, its supply increases, and the price rises along the bonding curve; conversely, when users sell AIPP, the supply decreases, and the price decreases.
For example, if you have confidence in a particular AI Agent, you can purchase its tokens using BNB; and the creator of this AI Agent can earn a portion of the transaction fees.
In fact, the purpose of this model is still price discovery, encouraging users to discover valuable applications early and spread the word. Early investors can profit from the price increase and become nodes for spreading the application, expanding its market influence.
The total supply of $SHELL tokens is 1,000,000,000, and the tokenomics are as follows:
In terms of utility, the $SHELL token is closely related to various participants within the MyShell platform.
· Token Holder
Users holding $SHELL tokens can invest/get tokens, participate in governance, and receive rewards.
· Creator
Creators earn $SHELL rewards by developing and releasing AI applications (AI Apps). They can use $SHELL to purchase data and drive AI model development.
· User
Users pay $SHELL tokens to subscribe to or use MyShell's AI app services. Users can also receive $SHELL as rewards when authorizing data use.
· AI Model Contributor
Contributors of AI models receive $SHELL rewards for their contributions. Contributors can also earn additional tokens through data transactions.
· API Developer
API developers receive $SHELL rewards for contributing tools or services.
From a more business-oriented perspective, MyShell can be seen as an AI service platform. The token's commercial role within it is reflected in:
1. Subscription & Membership Services
Users can pay $SHELL tokens to subscribe to high-quality AI tools or receive direct support. This membership model provides users with increased service value while creating a stable token demand.
2. Advertising and Promotion
Creators or supporters can spend $SHELL on the MyShell platform to advertise their AI applications, increasing the visibility and exposure of the applications. This provides creators with a market-driven tool while incentivizing the emergence of more high-quality content.
3. App Collection and Incentives
Users can collect other creators' AI applications by paying $SHELL. During the collection period, users can also receive incentives through $SHELL or other reward mechanisms. This mechanism encourages users to explore and support innovative applications.
4. Products/Services Compensation
· Creator Revenue: Creators can charge consumers $SHELL tokens for access to or use of services through their developed AI applications.
· Data Transactions: The MyShell platform may directly purchase data from users, paying $SHELL as compensation to further enrich the platform's data resources.
5. Platform Fees
The MyShell platform will charge a certain percentage of $SHELL as a service fee for all the activities mentioned above. These fees will be used for platform maintenance and further development.
Currently, there hasn't been a particularly outstanding project running on the AI Agent on MyShell. Post-token generation event (TGE), whether there will be more practical or attention-attracting AI Agents or Memes in the ecosystem remains to be seen, or it may become a significant factor driving the native token's price change.
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