Eu Yi OKX and McLaren successfully held a special roundtable at the Cannes Film Festival.

On June 14th, the world's leading Web3 technology company, Ouke OKX, successfully held a McLaren special roundtable at the Cannes Film Festival.

This roundtable, themed "The Desire for Speed: How Technology is Driving Change in Sports, Movies, and Cryptocurrency," was hosted by Tiffany Shlain, a movie producer nominated for an Emmy Award and founder of the Webby Awards. The guests included Haider Rafique, Chief Marketing Officer of OKX, Zak Brown, CEO of the McLaren Racing Team, Lando Norris, McLaren F1 driver, and Stephen Kay, director, producer, and screenwriter. The discussion focused on how technology is changing the sports, entertainment, cryptocurrency, and financial industries. Throughout the discussion, the guests emphasized the impact of innovation on the speed, performance, and efficiency of different industries.

Haider Rafique, Chief Marketing Officer of Ouyi OKX, said: "In just one year, we have achieved a lot together. The McLaren F1 team is very eager to integrate into Web3, making it easier for the younger generation to understand its heritage and development. We hope to play an important role in helping the McLaren F1 team achieve this vision. McLaren's achievements on and off the track are inspiring the next generation of drivers and fans to participate in this sport, and our goal is to help McLaren cross into the future and build together."

McLaren Racing CEO Zak Brown said: "This forum is a great opportunity to discuss with our important partner, OKX, how technology can drive change in our respective industries. In F1 racing, we constantly seek to use innovative technology to maximize fan engagement opportunities. Partners like OKX can support us in making these commitments, guiding us on how to explore Web3, so that fans have a better experience and easier access to motorsports."

In 2023, Ouke OKX announced that it will continue to sponsor the Tribeca Festival as the world's first digital asset partner. This is the second year of cooperation between the two parties, aiming to provide new Web3 opportunities for creators, fans, and talents. Previously, Ouke OKX also launched the Tribeca Festival NFT Pass in January of this year.

Last May, Ouke OKX announced a long-term partnership with the McLaren racing team, becoming the chief sponsor of the McLaren F1 racing team and the McLaren "Shadow Project" esports team. Ouke OKX is also the only cryptocurrency platform partner. The Ouke OKX brand has appeared multiple times in the McLaren racing team, including the McLaren MCL36 F1 racing car, the racing suits and helmets of well-known McLaren F1 racers Lando Norris and Daniel Ricciardo, as well as the team uniforms of the McLaren F1 racing team and esports team.

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