Spola Labs: Web3 Sports Platform from Scout to Club DAO | Project Introduction
As the 2022 World Cup in Qatar approaches, football is back in the crypto community’s attention. There is no doubt that football is recognized as the number one sport in the world today, with over 1.6 billion fans worldwide. At the same time, football is also the single item with the largest value in the sports industry, with an annual output value of more than 500 billion US dollars, accounting for more than 40% of the entire sports output value.
The output value of the current Web3 sports market accounts for a relatively small proportion of the entire sports industry, and it is still a blue ocean track. One of the most well-known and successful projects is Chiliz.
Chiliz is to assist the team in issuing Token and operating the platform. Chiliz helps the team issue Fan Token through its official operating platform Socios, and a series of rules such as the operating rights and circulation of Fan Token are controlled by the issuing team. Generally speaking, Fan Token holders can vote to decide the team's celebration song, jersey color, enjoy exclusive promotions and so on.
However, in this model, the behavior of fans buying Token is more inclined to spend money to buy voting rights, and the real major decisions and team returns still belong to shareholders. Perhaps, the Web3 sports industry needs a more interesting model to change this scenario, such as Club DAO.
From Club to Club DAO
Modern football clubs can be traced back to Founded in Edinburgh, Scotland in 1824 as Edinburgh Football Club. The development of the early club was established by a few football-loving members who raised money and elected the person in charge to form the team. With the gradual expansion of the football industry and the influx of a large number of resources and talents, membership-based football clubs have gradually evolved into today's joint-stock clubs.
Before the large-scale application of blockchain technology, joint-stock clubs were regarded as the optimal solution for modern football. Today, Spola Labs is trying to use blockchain technology and its own Web2 accumulated sports industry resources and experience to motivate and encourage fans to participate in sports club affairs, aiming to change the club management model.
Player Economy and IRL Pass NFT
Current Web3 sports track , The value of the project mainly comes from two aspects, the club and the superstar. The values of clubs and superstars are mutually reinforcing. How to balance the relationship and interests of the two is one of the things that must be considered in the project.
According to Spola Labs, it has already signed a number of legendary stars, including Harvey.
Harvey's full name is Javier Hernandez Creus. He is one of the Spanish superstars in world football and has been selected as the top three World Footballer of the Year for three consecutive years. Harvey's strength was even once called "the first short pass master" in football history by fans. According to statistics, in 2009-2015, Harvey averaged 92 passes per game in 261 games played for Barcelona and the Spanish national team, and the success rate was as high as 93%. On May 20, 2019, Harvey announced his retirement and devoted himself to coaching.
Today, Harvey has chosen to work with Spola Labs on Web3 Sports. In fact, after announcing his retirement, Harvey has been cautious in his words and deeds in the field of commercial promotion. The important reason for choosing to cooperate with Spola Labs is that Harvey believes that Spola Labs can change the way fans and players interact.
Source: Harvey Instagram
According to reports, two clubs from Spain and Portugal have reached preliminary cooperation with Spola Labs in terms of player management. For signed players, Spola Labs will issue NFTs for them. The commercial value of players generally consists of two parts, one part comes from the team's daily salary, and the other part comes from derivative income such as advertising peripherals. With the rise of the fan economy, the derivative income around advertising can even be comparable to high salaries. Peripherals have brought huge profits to players, but at the same time, they have also created piracy problems. Spola Labs uses ERC-721 to solve the problem of piracy at the root. The relevant peripherals or NFTs of players will be given special numbers, which can be traced and checked for counterfeiting. At the same time, fans can also avoid the problem of receiving pirated items.
In the current Web3 world, the value of a large number of NFTs generally relies on the community, and they are more inclined to PFP or Meme in terms of usage. The NFT issued by Spola Labs belongs to the Pass category, with IRL rights attached. In addition, Spola Labs' NFT can also record users' thoughts and remarks, and even manage the team's imagination and operating strategies and other information. Holding a Spola Pass NFT not only enjoys the benefits of IRL, but also obtains the additional function of DID.
Fans also benefit from NFTs issued by Spola Labs. Previously, fans could only buy signed jerseys, sneakers or posters and other printed materials. After spending a lot of money, the sense of participation did not improve. However, Spola Labs can NFT the commercial rights of players in the early stage, fans can accompany the growth of players, and fans can enjoy the dividend rights of players' economy, which greatly improves the sense of participation of fans. At the same time, all purchased rights and interests can be checked and stored permanently and safely on the chain, achieving the effect of passing on from generation to generation.
Spola Market
After the launch of Pass NFT, Spola Labs’ sports Ecology seems to be missing something. In order to integrate the ecology, Spola Labs launched its own NFT market "Spola Market". In the Spola Market, Spola Labs will release NFTs of the best moments of legendary stars, including Xavi. Fans can buy NFT collections of their favorite stars in Spola Market.
In fact, there is not much information about Spola Market Spola Labs discloses in the official information. However, from its prototype, it is not difficult to speculate on possible new products and gameplay that may be launched in the future.
In the traditional market, the value of fans’ collection of star cards will be judged based on the specific number of matches, clothes and limited sales of the stars, and Spola Labs must be no exception.
However, compared to the star card market, Spola Labs' NFT will have more derivative gameplay, such as launching fantasy sports games, forming teams based on the star NFTs held by players, and competing. According to data from Indian market analysis firm Valuates, fantasy sports games have about 100 million active players worldwide in 2020, and the market is worth about $19 billion, which is expected to grow to $48 billion in 2027. There is no doubt that this will be a blue ocean market.
Club DAO
Signing stars and casting NFT is Spola Labs’ first The first step, the launch of Spola Market and the establishment of a complete ecology is the second step, and the ultimate goal of Spola Labs is to create Club DAO, thereby changing the paradigm of the traditional sports industry.
Club DAO is a sports club management system. At the same time, the realization of Club DAO also requires player brokerage and blockchain smart contracts as the basis. Club DAO will link the club side and the fan DAO side, and access cooperative brands, UGC communities, etc. Fans with a Spola Pass can participate in the management and operation of the club. Of course, the participation of every holder in management will inevitably lead to inefficiency. At present, the solution may be voted according to the level or number of Pass held.
The birth of Club DAO may have a historical inevitability. The early fans and players had a close relationship, and even the funding source of the early club prototype was the patchwork of fans and players. Today, the distance between fans and players is too great, as Xavi expressed in the Instagram video, Spola Labs can change the interaction between the two sides.
German transfer market (Transfer Market) data shows that there are nearly 100 clubs with a market value of over 100 million euros, among which Manchester United is the club with the highest market value in the world, worth 1.06 billion euros, and the market value of Manchester United fans Token is about 127 million US dollars. Judging from the history of the club's development, Club DAO has delegated the rights and benefits of the club to the fans. Today, the market for Fan Tokens, headed by Chiliz, who enjoy part of the club's decision-making is tens of billions of dollars. The size of Club DAO will be dozens of times larger than fan tokens, reaching a scale of 100 billion.
Obviously, the imagination space of Club DAO is not limited to this. Ideally, Club DAO will complete the coverage of the entire sports industry chain. In the early days, Club DAO will be responsible for finding rookies around the world and tokenizing them, so that fans can invest in rookies. When the rookie has an excellent performance in the game, the wonderful moment NFT will also be released on the Spola Market.
In the later stage, the commercialization of clubs and stars can also be managed through Club DAO. Among the teams purchased by Spola, users with Spola Pass enjoy the right to appoint and dismiss players and head coaches, as well as the right to introduce rookies, so as to realize true fan autonomy and organize operations in the form of DAO. In addition to a high degree of fan autonomy, Spola also gives away all of the team's profits to community members. All the revenue-generating value of the team, such as team game bonuses and some commercial performance income of the team, will be attributed to the DAO organization. In addition to the normal construction of the team, such as daily expenses, player salaries, and the introduction and training of new players, the rest of the funds will be used for regular dividends for DAO members.
Economic Model
In the Spola Labs system, there are three Token in the form of Spola Pass NFT, Star NFT and Spola Token $SPO.
The total number of Spola Pass OG series is 5,000 pieces. There are four grades, Platinum, Silver, Gold, and Bronze. The quantities are 200, 300, 1,500, and 3,000 pieces respectively. The Spola Pass sale will be conducted in two installments, with the first batch of 4,000 pieces at a unit price of 0.08 ETH. The second batch of 1,000 pieces will be sold at a unit price of 0.13 ETH.
Holders of Spola Pass can get $SPO airdrop. $SPO is a utility token of Spola Labs, which can be used for subsequent games, and the current distribution plan has not been disclosed yet.
Bronze and Silver Spola Pass holders can get $20 and $50 worth of $SPO airdrops respectively, while the Gold Spola Pass will also get a "signed jersey" on top of the $50 worth of $SPO airdrops. The Platinum Spola Pass has the highest value in the Spola Labs ecosystem. In addition to the $50 worth of $SPO airdrops, you will also get "2022 Qatar World Cup Tickets".
It is reported that all Spola Pass will be sold on different cooperation platforms in the form of Mystery Box.
With the World Cup approaching, Spola Labs will also take the first steps to use Web3 technology to break the traditional model of the sports industry and eliminate the wall between clubs and fans.
Spola Labs, which has rich experience in the traditional sports industry and a strategic vision of Web3, is gradually redefining the sports industry. From the earliest star discovery in the industry, to the club management Club DAO and the realization of the club's commercial cooperation, Spola Labs' full industry chain Web3 exploration and transformation is bound to become a new trend in the sports industry, and Spola Labs will also become a new paradigm of the sports industry. portal giant.
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