The author of this article: Chelsea Jiang
The mood of DAO is still not down, ConstitutionDAO let people see the charm of meme+DAO , in the market where the new public chain and DeFi sectors are temporarily calm, people are aiming at DAO. The market performance of PEOPLE has led people to look for the next similar project, and FreeRossDAO’s new token FREE appeared just right.
An e-commerce founder who was sentenced to double life imprisonment and 40 years in prison, a FreeRossDAO that raised 2836 ETH, a free Can the token replicate PEOPLE's story?
New players may not have heard the story of Ross Ulbricht. Simply put, Ross contributed a lot to the promotion of Bitcoin.
In 2011, Ross, who advocated freedom, created the famous "Silk Road" dark web e-commerce platform. In addition to anonymously purchasing guns covering the entire platform, Drug and other contraband, "Silk Road" also has a feature that supports Bitcoin transactions. This is the world's first e-commerce platform to support bitcoin transactions, and bitcoin had only appeared for a year at that time.
These labels of anonymous and illegal transactions made "Silk Road" famous, with a monthly GMV of 1.2 million US dollars and a total sales volume of more than 9 million bitcoins. Of course, the regulators categorically do not allow such a platform to exist. In 2013, the founder Ross was arrested. He was subsequently convicted of conspiracy to commit money laundering, computer hacking, drug smuggling, and operating a criminal enterprise, and received a life sentence in prison, plus an additional 40 years.
The field of Bitcoin and cryptocurrency has developed to the present, and Ross also insisted on updating information in real time in prison. He was on the NFT market SuperRare from December 2 to 8 The Ross Ulbricht Genesis Collection, its NFT collection, will be auctioned on the website. The collection includes 11 pieces of art handcrafted by Ulbricht and minted into NFT form by his backers.
The artworks were created by Ulbricht at various stages from childhood to imprisonment. Proceeds from the auction will go towards the creation of Art4Giving, a charitable fund for other inmates and their families. It will also be used to fund a trust fund to facilitate Ulbricht's early release.
This is also the inspiration for FreeRossDAO.
A few days after the auction was announced, it aroused great interest from many individuals and organizations. Under the emotional rendering of DAO, an organization called FreeRossDAO was established , as the name suggests, the purpose of this DAO is to request the release of Ross, and the first thing they do is to photograph Ross's NFT.
When it comes to auctions, everyone first thinks of ConstitutionDAO's global donations, and of course FreeRossDAO chose to donate. From ConstitutionDAO, which bought a copy of the Constitution and raised funds, raising in just one week, to Krause House being formed to buy the team planning to buy the NBA. DAO has become the choice of more and more people to raise funds by allowing transparent management of funds and decentralized community governance. After all, the process of traditional crowdfunding funds is opaque and the use of funds is inefficient.
Most of the members of this DAO are members from PleasrDAO, including the co-founders of Three Arrows Investment Su Zhu, Rober Leshner and Stani Kulechov, etc. KOL. At the same time, FreeRossDAO promises ROSS tokens to donors, representing the governance rights in the NFT collection and the fragmented ownership of NFTs.
On the day of the auction on December 9th, Bankless founder David Hoffman also tweeted his support.

The PleasrDAO community amassed 2,836.637 ETH ($12,279,943) in just a few days, in a multi-wallet that manages the wallets of the DAO treasury, including Superrare's curator @TrippyLabs, as chief Release Officer, Peace Psychologist who led the entire Free Ross NFT fundraiser alongside Ross' mom Lyn Ulbricht, Jamis Johnson, Founder of PUSSYVERSE, Co-Founder of Ethereum and Nandos and Host of Uponly , Jordan Fish.
In the end, FreeRossDAO bid 1,446 ETH and successfully won the NFT. 1,390 ETH remaining after winning the bid; remaining contributions will be sent to the FreeRossDAO vault, which will be managed by contributors.
On the 16th, FreeRossDAO officially announced that under the Ross family and various suggestions, ROSS changed its name to FREE. There was also a scene of violent fluctuations after the launch of FREE.
Obviously, FREE is trying to replicate the success of ConstitutionDAO. It can also be seen from the renaming of the token that FREE is more disseminated and has more meme attributes.
ConstitutionDAO tells the story of the traditional world and Web3. Everyone feels that they are a part of it, which means that they have personally participated in a world-renowned event in a top auction house. The purpose of our donation is to hope that these people can really stand on the stage of Sotheby's to complete an experiment that is impossible to complete with their own abilities.
The current FreeRossDAO does not seem to be able to see such emotions. The vision of Free Ross alone does not allow players to participate in it from the bottom of their hearts. Maybe speculation, It is the mainstream of FreeRossDAO now.
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