Swash: Web 3.0 data ownership solution

2021-11-29 11:18

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Swash allows users to control their own ownership of data and monetise it, unleashing more potential value in the "oil and diamond mines of the 21st century".

Originally written by Haoren

Swash allows users to control their own ownership of data and monetise it, unleashing more potential value in the "oil and diamond mines of the 21st century".

background

Web 3.0 is a buzzword these days, and perhaps the biggest difference from Web 2.0 is that we can own the output, including text, video, data, and so on. This paper focuses on data, as the core resources of the digital economy and information society, data is known as "the oil and diamond mine of the 21st century", and has become one of the five factors of production alongside land, labor, capital and technology. However, people lack the ownership of data. For individuals, they cannot control the whereabouts of data, the process of collecting, using and selling data, and they cannot obtain any profits generated by data. On the other hand, enterprises are also plagued by problems such as data islands and expensive data intermediaries. Data scientists also waste a lot of time and resources on trivial tasks such as data cleaning and data loading. So, how to solve these problems? Perhaps the project Swash introduced today can help us answer one or two questions.

Project Basic Information

Project introduction

Swash is a tool and ecosystem designed to reshape data ownership, enabling individuals, businesses, and developers to unlock the potential value of data by consolidating it, securely sharing it, and monetizing it. For individuals, Swash allows them to regain ownership of their data and generate passive income while surfing the web. For businesses, the Swash platform enables them to scale up their access to high-quality zero-square data, saving time and money by eliminating intermediaries, AD fraud and AD bots. For developers and data scientists, the Swash SDK makes it easy to develop and deliver data solutions. In addition, they can deploy custom algorithms on the Swash platform and "feed" algorithms with the amount of data on the platform to accelerate innovation.

The solution

The solutions provided by Swash include: Data Union, sIntelligence (under development), sApps (not online), and sCompute (not online). Details are as follows:

Data Union

Swash browser plugin is the first and largest data alliance of Swash. By installing Swash browser plugin (similar to a wallet) to become a member of the data alliance, the relevant data of member users browsing web pages will be automatically captured. Upload data to the Data federation after a custom time, and users can also view data waiting to be uploaded in the Swash plugin. When a business buys data from a data federation, 70 percent of the revenue is distributed to users who contribute to the data. In addition, individuals, teams and companies can also create their own data alliances. Swash currently supports the following browsers: Firefox, Chrome and all chromium-based browsers (Chromium, Microsoft Edge Insider, Brave, UC Browser, Opera), Andrid and IOS mobile versions are currently in development.

用户获得的收益将以 SWASH Token 的形式发放，Swash 钱包中的 SWASH Token 目前支持提现至以太坊主网和 xDai。笔者在使用了 Swash 一周左右，获得了约 0.1 枚 SWASH 奖励（约 0.03 美元）。

Swash main interface

Swash will automatically upload data to the Data Federation when users browse the web. Users can view the uploaded data on the data upload interface and delete data according to their preferences or upload data after a user-defined time (2 minutes by default).

Data upload interface

sIntelligence

SIntelligence is mainly for enterprise customers. Enterprises need to fully understand their industry, market and competitors to gain competitive advantages. However, at present, commercial giants monopolize a large amount of data, and Swash's sIntelligence platform aims to break this unequal competition pattern. By analyzing the massive amount of data gathered in the data alliance, sIntelligence platform can provide enterprises with a series of indicators including demographic composition, cross visits, basic upstream and downstream metrics, summary reports of search and click, channel conversion rate, market share at the sub-category /SKU level, etc. In addition, The sIntelligence platform can also provide enterprises with regular industry and market trend data to help them make better decisions. Enterprises can also customize the sIntelligence dashboard and generate customized market reports. When an enterprise pays for the sIntelligence platform, most of the revenue is distributed to the contributors to the data.

sApps

Developers providing data solutions can participate in the Swash ecosystem by developing Swash applications (sApps). The SDK provided by Swash allows application developers to communicate directly with users to get to know them better, and users can be paid for using sApp. Swash will first develop five types of sApps, including sAd, sPoll, sRecommender, sAdivisory and sAirdrop.

SAd (Swash advertising platform) : sAd uses the Swash infrastructure to create a fair, transparent, and efficient advertising platform. Advertisers can deliver ads to users who join sAd, and users can watch ads to receive rewards.

SPoll: Polls and social surveys are important sources of first-hand data, but people lack the motivation to fill out regular questionnaires carefully. SPoll users are rewarded for filling out questionnaires, while companies can collect more valuable and insightful data.

SRecommender: Swash recommender is a recommender system that analyzes user behavior data to make recommendations for them. In addition, contributors to the data will be rewarded.

SAdivisory: Helps online businesses build their own consulting services to provide customers with the right products and services.

sAirdrop：为加密货币初创企业提供 Token 空投解决方案。

sCompute

The solution is aimed at data scientists and developers, particularly in artificial intelligence and machine learning, who can deploy their algorithms on Swash and "feed" them with the vast amount of data in the Swash Data Consortium to accelerate innovation. This solution can save data scientists and developers a lot of time (such as data cleaning and data loading primary task), at the same time, they also do not have to pay for my purchase data, only need to pay for calculation and access to the results, the results of these calculations are included in the data set, they can resell these data sets to get extra income.

Project team (including consultants)

Swash is a UK-incubated project, founded by four co-founders with a team of people with long experience in technology, marketing, software security and other areas, as well as collaborative consultants who can provide guidance on policy, compliance, strategy and more. Details of core team members and partner consultants are as follows:

Reza Naeeni, CO-FOUNDER and CEO of Swash: Reza Naeeni studied business administration as an undergraduate at Multimedia University of Malaysia (MMA) and education as a Master at The University of Leuven in Belgium. After graduation, he worked as a project manager at Gam Electronics, an Iranian software company, advising and assisting public service companies on technology deployment and digital transformation, and later as head of people and organizational processes at Novo Nordisk, a NYSE listed pharmaceutical company.

Ioana Surpateanu: Previously co-head of European Government affairs at Citibank, He has over 15 years of experience in blockchain and cryptocurrencies. He specializes in strategy design and implementation as well as EU policy related work.

Gilbert Hill: Privacy technologist, co-founder of FinFlo, a financial Data solutions provider, and founding member of the Data Privacy Protocol Alliance.

Ebrahim Khalilzadeh, co-founder and CTO of Swash, has over 10 years of experience in software security, previously working as head of software security at Behsazan, a software development company that provides banking solutions.

Chloe Diamand, CMO, Swash With over 6 years of experience in technology, art, and blockchain, He focuses on digital marketing and user experience, helping tech companies understand their audiences and build their corporate reputation through targeted content creation and distribution, social media and community management, and brand building and user identity. Chloe Diamand has previously worked at The Museum of Contemporary Digital Art (MoCDA) in London and Stockomatics, which uses artificial intelligence to analyze data to generate investment reports.

Masoud Sarabadani, Co-founder of Swash, is a Swash DevOps engineer responsible for managing computing infrastructure in artificial intelligence and machine learning.

Mehrdad Abdi, co-founder of Swash: PhD candidate in Computer Science at UAntwerpen, whose research includes the synthesis of xUnit test cases using intelligent algorithms.

Financing situation

Swash Partners & AMP; investors

According to public filings, Swash has raised a total of $19 million in two rounds of funding to date.

11 月 3 日，Swash 通过 IDO 融资 1200 万美元，SWASH Token IDO 售价为 0.24 美元，共售出 Token 5000 万枚（占总供应量的 5%）。

On Oct. 8, Swash closed a $7 million private equity round led by Kucoin, Outlier Ventures and Streamr.

Token 经济模型分析

Token 分配情况

SWASH Token 分配机制

Swash 协议 Token 为 SWASH，总供应量为 10 个亿，目前流通量约 8550 万枚，总量 47% 的 Token 分配给了投资机构、团队成员和咨询顾问，28% 的 Token 用于发展 Swash 生态系统和社区。 Token 释放方面，大部分早期投资者的 Token 在项目启动后即可线性释放，项目启动一年后约有 4.26 亿 Token 解锁。具体分配细节如下：

Total supply: 1,000,000,000 SWASH

· 150,000,000 SWASH (15%) : Foundation (cliff release 24 months after project launch)

· 150,000,000 SWASH (15%) : Founder (linear release 5 months after project launch)

· 140,000,000 SWASH (14%) : Ecosystem and DAO development (linear release 1 month after project launch)

· 140,000,000 SWASH (14%) : Community and platform rewards (linear release after project launch)

· 100,000,000 SWASH (10%) : Team and Consultant (linear release 3 months after project launch)

· 90,000,000 SWASH (9%) : Former seed round investor (linear release 5 months after project launch)

· 30,000,000 SWASH (3%) : Seed round investor (linear release after project launch)

· 50,000,000 SWASH (5%) : Strategic round investor (linear release after project launch)

· 50,000,000 SWASH (5%) : Pre-offering investors (linear release after project launch)

· 50,000,000 SWASH (5%) : Public Offering Investors (no lock-up period)

Token 价值捕获

Swash 协议 Token 可以用于参与协议治理、激励生态系统参与者、交易数据，以及质押提供流动性等其他用途，具体如下：

治理：Swash Token 的持有者可以投票支持他们希望从 Swash DAO 基金获得资金的项目，决定新的路线图开发或修改，并参与与 Token 相关的决策。

激励：Swash 生态系统的参与者可以获得 Token 作为参与回报。

Trading: Data trading across all markets, platforms and applications can be settled using Swash. These include: Swash Business Intelligence Analysis Platform (sIntelligence), Data Computing Environment (sCompute), and various solutions developed using Swash technology (sApps).

其他用途：SWASH Token 可以用来质押提供流动性，质押者可以从他们的数据中获得更多的被动收入；SWASH Token 持有者可以从 Swash 与其他产品的合作中收益，实现生态系统之间的数据奖励转换；SWASH Token 持有者还可以通过即将发布的 Swash 应用程序中的捐赠功能，支持人道主义事业。

Project Roadmap

Swash future roadmap

On the data contributor side, Swash can already collect user data to the data Federation through its browser plug-in, but the sIntelligence platform for data buyers is still under development. In 2022, Swash will launch sCompute, sChannel (sApp's communication channel with users), and launch its first sApp.