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An overview of the SocialFi Track project

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In this paper, the main participants of SocialFi's existing ecosystem are sorted out based on the public information from multiple channels, and the latest look of the social token ecosystem is presented.

42 Projects at SocialFi Track: Social, Ecological, DAO and Governance Tools by Industry

Waves Blocklike

Original author: Blocklike Editing Room

Blockchain + social is an interesting track that developers keep trying.

As one of the hot tracks in the industry, the social token ecosystem continues to grow. After 2020, the DeFi era began. Influenced by the concept of open Finance and liquidity mining, SocialFi began to transform from "Social + Finance" to "Social + DeFi".

After the advent of THE DeFi era, NFTFi and GameFi exploded one after another, and SocialFi was highly expected by the community. In fact, in the first half of 2021, many new projects with SocialFi concepts are joining the circuit.

At present, the track is still in its early stages of development, with most ecological participants spreading concepts and updating technologies based on social tokens. In most statistical platforms, there are still few platforms that categorize SocialFi concepts alone, and some projects tend to overlap with concepts like NFT and GameFi. On the Coingecko platform, a total of 33 Social tokens are included with a relatively clear "Social Money". Zerion platform collects a total of 18 Social tokens according to the classification of Social tokens.

Blocklike collates public information from multiple channels and sorts out major players in SocialFi's existing ecosystem to show the latest face of the social token ecosystem.

Definition and classification

SocialFi track projects are organized based on the following definitions and categories:

Social Tokens are defined as "Tokens that are supported by a person's reputation, brand, or community." Social Tokens are built on the premise that the value of that community will continue to grow. Among them, casting and distribution, content capitalization are more mainstream project ideas.

Social projects manage the communities they create by issuing coins. They can divide the levels according to the activity and contribution of users in the community and enjoy tokenization rights to increase profits for creators, cultural producers and relevant participants. Many tools now support this.

Most of the accounts are based on ERC-20, and mainly carry out technical extension and project innovation from four main directions of distribution mode, asset preservation, token model and community management.

In terms of functions, it is mainly composed of individual tokens, community tokens and social platform tokens. In a more detailed classification, social platform tokens tend to emphasize the circulation of value generated within the platform, while social tokens emphasize the services and value provided by individuals. Dao organization, liquidity mining, and other approaches have also driven the development of community tokens, and many projects intersect with other concepts.

Currently, the existing distribution of social tokens involves personal financing, private communities, fan economies, platform subscriptions, sports and entertainment, personal funds, community brands, and more.

An overview of the SocialFi ecosystem

Personal tokens,

RAC

RAC is a fan token based on Ethereum launched by Grammy Award winning DJ RAC (Andre Allen Anjos). Holding the token gives users access to an exclusive Discord channel and an early shot at airdrops and early acceptance of unposted content. In addition, holders of a certain amount of RAC can participate in RAC in & NBSP; Zora Or & have spent SuperRare Such as digital product exchange market held exclusive product launches and other exclusive privileges.

ROLL(Creator Token)

Roll is one of the oldest social coin offering platforms. Under the platform launch model, Roll will create ERC-20 tokens on behalf of users, which are personal social tokens for content creators. Each individual social token will have a supply of 10 million, of which 2 million will be issued directly to content creators and 1.2 million will be attributed to Roll. The rest will be unlocked monthly for three years. ROLL also provides a storage and trading platform.

So far, 200 content creators have launched their own social tokens through ROLL. However, in the first half of this year, the theft of 3,000 ETH from The Roll platform by hackers sparked discussion and largely dampened the overall market enthusiasm for social tokens.

Whale

Whale is a well-known personal token issued by individual buyer WhaleShark based on the Roll platform. The token value is based on WhaleShark's own NFT assets, and the valuation can be viewed at NonFungible.com. Whale allocates 50,000 tokens a month for NFT acquisitions, donations to artists, team salaries, community events, and more, and keeps track of it through Discord, one of the major social platforms overseas.

In addition, creators can earn WHALE by pledging their NFT work and can sell their work for WHALE on Opensea.

RALLY (Creator Token)

RALLY, one of the early well-known social coin issuing platforms, features the ability to combine its native governance token RLY with creators' social tokens to create new personal tokens, which must be converted via RLY. The platform covers publishing, channels, funding, trading, and Rally uses a Layer2 solution to optimize real-time trading. The token holder has management rights over Rally Network.

Currently, RLY is available in Uniswap And & have spent Balancer On the flow mining.

MeTokens

MeTokens, a personal token offering platform, is also known as "Stake on Me". Users can create their own metokens on the platform or buy others' metokens, with the idea being to "invest in one's future and benefit from one's appreciation". On this platform, pledged tokens (such as ETH) are exchanged for individual tokens. The total supply of MeTokens for an individual is fixed with a fixed number of pledged tokens in reserve. Therefore, individual tokens can always redeem part of pledged tokens.

MeTokens completed a pre-seed round of funding this year and has an App version available.

MintGate

MintGate is an Erc20 personal token offering platform that most individual token issuers distribute to their fan base via Twitter and serve as an access token for the relevant community. Fans with a specified number of tokens can get different service experiences.

MintGate can be found at Filecoin For hosting. We are also working with Matic Network.

ALEX

ALEX was probably the earliest exploration of social tokens. Founder Alex Masmej launched the token to raise enough money to move to San Francisco to continue his crypto work, raising $20,000 from the "First Alex Offering." This approach was unprecedented at the time.

Community tokens,

Financialization of community content

Mirror

Mirror provides a platform for every article to have "NFT+ governance" properties from a content financialization perspective, where content can be invested, traded, and governed. Creators can launch crowdfunding under the article if they meet the requirements. Users can get crowdfunding if they participate in the crowdfunding. Each transaction of NFT share token "Article NFT" is linked to investors' dividends. In addition, the invitation token "WRITE" is used to create a column and the holder is entitled to vote. Under certain platform preset conditions, "WRITE" can also serve as a credential of admission.

Mirror's NFT token casting is done with the help of Zora. Since the platform was founded by Denis Nazarov, a former partner of A16z Crypto, it has attracted a lot of attention in the social coin space.

Cent

V.content. co is a celebrity social networking platform that creates an NFT of celebrities' tweets and then auctions them off. Of the deals, 95 percent go to the creator of the original tweet and 5 percent to the platform; In secondary sales, 87.5% go to sellers, 10% to creators and 2.5% to platforms.

Yup

Yup is a protocol that tracks social activity and behavior, tokenizing social activity such as likes and comments to influence content quality. In the platform, each user and content address (URL link) will be assigned a certain influence score, and the platform will allocate rewards to content with more social value based on users' social behaviors such as likes and comments. Content producers and middlemen can earn assets.

Matataki

Matataki (based on & NBSP; Meta Network is a social token offering and content platform priced in RMB. Fans can use the Matataki platform to buy personal tokens that unlock articles and other features. The platform is powered by META coins, which are also platform governance tokens that can be used for pledge.

The platform supports NFT sales, allowing creators to airdrop social tokens to their fans.

SWAGG

SWAGG is a diversified social network centered on the SWAGG community. The founders are more of a "social experiment," where SWAGG can be used for a variety of purposes and token holders can participate in an entire ecosystem built around SWAGG tokens. This includes acquiring artwork in the SWAGG network, receiving airdrop rewards prior to public sale, funding community-initiated projects, receiving rewards for sharing valuable content, exchanging tokens for community creation, making suggestions and voting for the SWAGG community, and more.

SocialToken + Dao organization

Karma DAO

Karma DAO is a very typical DAO community, which originated from the social experiment of cryptographic fans. It aims to create a community that shares investment ideas, provides insights and advice, leads the community, helps raise funds for projects, hosts virtual meetings and more. The main value of a community is information and insight.

Karma DAO has three ways to interact: members hold tokens, peer-to-peer rewards, and wearable NFT. In the community, members need $200 KARMA to enter private group chats.

Friends with benefits

FWB is a private social platform based on the Discord private server that brings together a group of cryptographic creators and thinkers. Participants need to hold a certain amount of native token $FWB to join the social circle. $FWB has a constant supply of 1 million.

Ark

Ark is an investment-oriented DAO organization. Members can create an Ark by themselves to gather other members to buy specific Cryptopunk together. You can also participate in an ARK to gain a share of the Cryptopunk purchased together.

Seed Club

Seed Club is a social token incubator that aims to make the value of social tokens clearer by working with creators to help create templates for social tokens. The organization regularly lists the creators of its projects and provides financing and support.

Forefront

Forefront (FF) is a DAo-based aggregator focused on topics like social tokens, NFT, and DAOs. Within the community, Forefront assigns tokens to members who perform tasks on behalf of the community. These tasks can range from promoting blog posts, designing POAP badges for events, or setting up a Discord bot.

Flamingo

Flamingo is a DAO organization dedicated to crypto art investment. Its members have the right to jointly decide which NFT art to purchase, and can split, loan, mortgage, and curate THE NFT purchased by DAO.

To become a Flamingo DAO, there is a certain threshold. You need to donate some ETH as a condition for joining the club. Secondly, the maximum number of members is 100.

Social platform tokens

Casting/distribution platform

Chilliz

Chilliz is a typical social token in the "fan economy", featuring the sports industry. CHZ is the native token of Socios, a sports fan motivation platform based on blockchain technology. Socios currently issues fan tokens with 48 clubs or partners including AC Milan, Manchester City, Arsenal, Barcelona, Paris Saint-Germain and Juventus. Socios.com users can buy club fan tokens by holding Chiliz. Fan token holders can have community voting rights, decision-making rights and other rights.

Within the community, fans with fan tokens can vote on a club's shirt colours, stadium music and logo, friendship matches, charity lineups, entrance songs and other issues, and the results are binding. Enhanced user community participation.

Zora

Zora defines its agreement as a "common market agreement for media ownership." The platform allows creators of art, articles or music to issue their own tokens. Zora is also the co-issuer of RAC community tokens.

Currently, Zora makes social media clients, and the platform attributes are more NFT casting.

CircleUBI

Circles, which issues personal tokens for users and builds social networks based on personal tokens and social trust. Here, trusted parties with the same supply and demand can trade on a personal token basis, receiving services from individuals. The CirclesUBI concept focuses more on social than UBI.

The project's founder and developer Martin Was one of the people who came up with Uniswap's AMM, giving the project a halo. At the end of 2020, a large number of users promoted their QR codes in the community and hoped to gain Trust from others, enabling CirclesUBI to obtain early user traffic. The number of users exceeded 300,000 in the first half of this year, according to official information.

Loopss

Loopss is an infrastructure that runs on programmable social networks and spawns different application scenarios. The project originated from DoraHacks DeFi Hackathon and was built on BSC. The most basic function of Loopss is: based on streaming payment technology, individuals can issue their own personal credit currency. The value of the credit currency comes from personal credit, and the transaction depends on the "trust" of both parties, and is regulated by "exchange rate" and "trust". The project logic is similar to CircleUBI.

LOOP can be used to establish verifiable social relations on the blockchain, and token distribution, governance and authority are carried out based on social relations. Finally, the evolution direction is community capital and DAOs.

Fyooz

Fyooz is a social coin offering that helps influencers issue personal tokens, which it calls "star tokens." Fyooz works with musicians, singers, athletes or influencers. Owning Fyooz mostly gives you access to "fan privileges," such as unique access to events, parties, discounts, and more.

Fyooz is mainly composed of three modules: trading market, internal community and NFTs.

Decentralized media platforms/applications

Bluesky

Twitter, the overseas head social platform, first announced the launch of Bluesky's "decentralized social media project" in 2019, but it was delayed due to various reasons. In August, Twitter's CEO named former Zcash core developer Jay Graber to lead the project.

In Graber's Ecosystem review report for the Bluesky project in January this year, it provides vertical and horizontal analysis on key themes such as identity, networking, data, social, privacy, interoperability, scalability, applications, governance and business models.

While Graber is building the Bluesky team, the "decentralized Twitter" still has to wait.

BitClout

BitClout, a decentralized social platform, is benchmarking itself against Twitter, aiming to create a decentralized alternative to Twitter through proof of work and blockchain building. The platform adds community hype by passively issuing social tokens to Twitter KOL celebrities, allowing individuals to own and trade their own Creator Coin. In addition, BitClout has a POW blockchain designed for running social media and a dedicated DEX built in.

BitClout's wealth clout has increased since March, when its social media platform unveiled a luxury investment camp that includes Sequoia Capital, A16Z, and Coinbase Ventures. Set the stage for other blockchain social media projects.

Audius

Decentralized music streaming protocol Audius, through native token AUDIO, allows the holder to be directly related to voting weight and value-added services. Audius works to bridge the gap between music creators and fans.

Notably, in August, Audius announced a partnership with short video platform TikTok that will allow musicians on the platform to upload and share their music directly to TikTok's Sound Kit, Musicians can also redirect followers on TikTok back to Audius.

Mastodon

Mastodon is an open source social networking service based on the ActivityPub protocol. It was launched in 2017 with the vision of a decentralized Twitter. Through the mammoth site, users can sign up, post messages, upload pictures and chat, just like traditional social networks. However, if the user wants to install one of their own nodes, the steps are very complicated.

The APP, which resembles a decentralized rehash of an earlier niche social network, has an IOS version and has officially registered more than 4.4 million users.

Nafter

Nafter is a social platform that NFT short content. Similar to Instagram, creators can turn created posts into NFT and profit from selling the right to view the post. At the same time, users can also pledge the platform's native token NAFT or the revenue sharing of the content creator to the personal account of the content creation they like.

Coinvise

Coinvise is an API-focused social token offering that allows developers to integrate tokens into their existing platforms. On the Coinvise platform, creators or communities can mint social tokens and create incentives on Ethereum and Polygon (Matic) networks, while creators can also use tokens for rewards, airdrops, crowdfunding, access control, and NFT applications.

Calaxy

Calaxy is positioned as an open social market, founded and incubated by Brooklyn Nets shooting guard and "jump shot guy" Spencer Dinwiddie, who is also one of the most active athletes in the crypto field. One of Calaxy's most popular recent events is a sneaker NFT event.

Clarion

At the heart of Clarion OS, which is in its early design stages, is a "friend to friend" messaging protocol that enables real-time video, chat and other functions between encrypted identities. According to official information, Clarion uses the Web Assembly plug-in to build different types of applications on Clarion OS, including tokens and smart contracts. Clarion OS can be considered Layer 0.

The focus of the project is mainly on this: this is the latest choice of FORMER EOS founder BM after he resigned as CTO of Block.one and left the EOS community. It is also BM's third project in the social circuit.

The third party

Social tokens have a strong social nature, and third-party tools such as token distribution are often required for project operation, which often intersect with other ecological blockchain projects.

The middleware

Mask Network

Mask Network is a special "portal". Instead of creating a new platform, Mask Bridges Web2 and future Web3 concepts in the way of "plug-ins". Allows users to seamlessly send encrypted messages, cryptocurrencies and even DApps (Defi, NFTs, DAO) on top of existing social networks without migration, creating a decentralized Applet (DApplet) ecosystem without the need for a centralized server.

Mask's distribution allows ordinary users to gain access to crypto assets without changing their usage habits on mainstream social platforms. Meanwhile, Mask is also endowed with multiple attributes such as private social, decentralized storage, DeFi and DAO.

Tools/Others

Collab.land

Is a Discord and Telegram bot created by the Abridged. IO team that creates chat groups with certain token holding conditions. Users who join the group will be linked to the MetaMask wallet and will be kicked out of the group within minutes if they do not meet a certain number of token standards.

The tool will also automatically pull eligible entries into groups and support. snapshot Governance voting.