A dunk shot by LeBron James is worth $30,000 on NBA Top Shot

 A small piece of paper, printed with star photos, written with some numbers or words recording history, sometimes with autographs on it, how much do you think it is worth?

1000 RMB? 10,000 RMB? Perhaps in the eyes of people who don't know the circle, tens of thousands of RMB is already the limit of imagination.

However, the world of star cards is far beyond imagination. Collection cards of some famous players have repeatedly fetched sky-high prices in foreign markets .

The star card of Giannis Antetokounmpo, the famous star of the Milwaukee Bucks, once sold 1.812 million The price in U.S. dollars has set a historical record, and the record holder of the previous generation is the transaction price of LeBron James' rookie card of 1.8 million U.S. dollars.

Maybe you will think that this field The market has been around for decades, and there are fewer and fewer players. Maybe you think this is a niche market with no potential.

But you are wrong.

According to eBay sales personnel, from March to May 2020, the 92 percentage points higher in the fourth quarter of 2019. Among them, the sales growth of basketball star cards was particularly significant, with sales from March to May up 130% compared with the fourth quarter of 2019.

Not only is the star card market growing, but the unit price of star cards is also increasing in the secondary market.

The star card of LeBron James’ rookie season was sold for $7,150 in 2016. The rise of the NBA's status, four years later, in June 2020, the same star card was sold on eBay for a high price of 57,000 US dollars, an increase of nearly 800% in four years; It only sells for 200 yuan, and it can be sold for 20,000 yuan by 2020. In just one year, the price has doubled by 100 times.

And all of this is happening in the block The ever-growing market, record-breaking transaction volume, and record high secondary market prices are being replicated on the "NBA Top Shot" which has been online for less than half a year.

What is the NBA Top Shot?

NBA Top Shot is a blockchain game launched by the famous chain game development team Dapper Labs, "CryptoKitties ( Mystery Chain Cat)” is the famous work of Dapper Labs. This blockchain game launched in 2017 caused a huge response. It single-handedly blocked and collapsed the Ethereum network.

The NBA Top Shot launched this time is also attracting attention. Unlike the many projects that currently exist in the encryption field without official authorization, NBA Top Shot has not only obtained the official authorization of the NBA, but also received NBA stars Andre Iguodala, Spencer Dinwiddie, Garrett Investments from Temple, JaVale McGee, and Aaron Gordon.

The gameplay of NBA Top Shot is very simple, as a collection game (temporarily, new gameplay will be introduced later) , Players only need to purchase the card package to randomly get NBA players' moments (Moment) NFT, and the rarity and number of the moments will affect the selling price of this card in the market.

According to data from CryptoSlam, an encrypted collection data analysis website, the total sales of NBA Top Shot reached 3.16 million in the past 30 days US dollar, an increase of 935.43%, ranking first, and its 24-hour turnover is 4.5 times that of the second-ranked veteran NFT project CryptoPunks.

Real-time sales and real-time shelves Statistics are almost all taken by NBA Top Shot, and new collections are put on shelves and sold almost every moment.

It is worth mentioning that the NBA Currently, Top Shot can only be traded in the in-game market. With the subsequent development of the game, after the collection can be traded on NFT trading platforms such as OpenSea, the transaction volume of NBA Top Shot will usher in explosive growth.

Who is playing?

NBA Top Shot players can be roughly divided into two categories, one is collecting for fun, hoping to collect their favorite The fans of the wonderful moments of the stars; the other is the investors who hope to earn income from trading the wonderful moments.

The fans' "treasure"

As a fan, in addition to watching the game, what I watch most often is the highlights of my favorite stars, so if I can really "own" a highlight of a star, it is quite memorable.

As many NFT collectors often say, collecting NFT needs to pay more attention to the sense of experience, and as a real Fans, there is nothing happier than having a wonderful moment of your favorite star. In the future, having a wonderful moment NFT may also develop into a "symbol" of fan status. At that time, real fans will have the opportunity to Create a community without fake fans.

As Dapper Labs CEO Roham Gharegozlou  puts it: "We want to reshape the way sports fans communicate with each other."

Investor's "Wealth Code"

The current game is to draw cards, which is called " Draw Blind Box".

The most hyped moments in NBA Top Shot are the "rare" and "legendary" moments of stars, and These cannot be opened in the basic card packs. The card packs that can open these wonderful moments often cost tens to hundreds of dollars, and they are all limited supply and need to be snapped up with players all over the world. However, once you grab these card packs, it basically means that the cost price you spent will be multiplied several times and returned to your pocket.

NBA Top Shot currently has the highest turnover The record is $26,543, and the highlight moment is LeBron James' dunk, and this card comes from a card pack that sells for only $230, and the return on investment is as high as more than 100 times, which is jaw-dropping.

Some players have summarized the specific turnover of historical legendary card packs, as follows:

-Cosmic: Released at the end of June 2020, a total of 31 legendary moments. The lowest turnover was $340, the highest was $26,543, the average was $2,174, and the median was $650. The four most expensive are $26,543 (James), $6,999 (Antetokounmpo), $4,500 (Zion) and $5,175 (Doncic), all of which are popular stars.

-2020 NBA Final: Released on October 26, 2020, a total of 12 legendary moments, including one is to collect other challenge rewards. The lowest turnover was $174, the highest was $5400 (James), the average was $925, and the median was $352.

-LACE'EM UP (SERIES 1): 1 legendary moment per team, four It's a challenge reward. Turnover ranged from $90 to $1,234 (Lillard), with an average of $345 and a median of $227. The four challenge rewards are $857, $868, $825 and $750.

-Holo MMXX (SERIES 1): closed beta package, a total of 15 legendary moments. The lowest turnover was $359, the highest was $4,500 (Doncic), the average was $1,157, and the median was $499.

-From The Top (SERIRES 1): Closed test package, a total of 8 legendary moments. Composed of James, Rose, Westbrook and Curry. Turnover ranged from $500 to $12,800 (James), with an average of $3,200 and a median of $1,500.

It can be seen from the data that once you grab the legendary card pack, no matter how bad your luck is, you will basically not loss.

The astounding wealth effect has attracted the participation of many keen investors, including Pranksy.

The giant whale in the game

Pranksy used to be an encrypted artist, and now he is more active in various NFT projects as a curator and collector. Perhaps because it was too troublesome to collect those wonderful moments one by one, Pranksy chose to directly buy the accounts of other collectors.

On December 31, 2020, Pranksy spent 140ETH (worth about $105,000 at the time) to purchase 6272 An account of great moments, in which there are more than 50 wonderful moments numbered 1.

Pranksy's crazy show continues .

Pranksy spent a total of 463ETH to purchase these accounts, which is about $518,000 based on the price when he purchased the accounts. And Pranksy has a total of 32,500 great moments.

Pranksy’s crazy operation is not difficult to understand. With the gradual promotion and popularization of NBA Top Shot, there will be players from all over the world With millions and millions of NBA fans flooding the market, the demand for these moments may drive prices to unprecedented heights. After all, the current highest transaction price is only 26,500 U.S. dollars, and there is still a huge room for improvement compared with the historical record of 1.812 million U.S. dollars for physical star cards.

The popular star Tyler Herro from the NBA Miami Heat also fully affirmed the potential of NBA Top Shot : "NBA Top Shot is cool and unique, it allows fans to participate in the activities of the NBA league. I am part of the new digital generation, so the opportunity to collect, buy and sell highlights actually allows fans There are more opportunities to get in touch with the game than before.”

Hiro also personally participated in the construction of the game, for the Voice over for beginners tutorial. In the future, more stars will participate in NBA Top Shot, attract more and more players to join through their influence, and jointly build a brand new sports ecology.

As Caty Tedman, VP of Marketing at Dapper Labs puts it: “The relationship between fans and the things they love The relationship between people will change in the future, and I think the reason is because of blockchain technology, which will be adopted by fans, teams, players, and various sports leagues.” And for this emerging sports and cultural aspects Tedman said: "Digital collectibles create a fantastic connection between fans and the sport."

The future of NBA Top Shot will not only become a "community" of fans, but also a gathering place for loyal fans, a place where they communicate and create, a place where they live and breathe.

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