Why has the number of visits to Bit Deer tripled in two years?

The sense of capital is always the keenest, just look at this year's bitcoin custody market.

Since the beginning of this year, the scale of Grayscale trust products has been increasing day by day, coupled with PayPal’s opening of trading bitcoin services, encrypted custody has become a popular A new track that institutions pay attention to. Copper, METACO, Anchorage and other crypto custody companies that may not be well known to the public have also received investment from top institutions such as Visa and Blockchain Capital.

Like the hosting industry with obvious trends, the layout of encryption companies in the mining field this year also draws attention.

In May of this year, the derivatives trading platform FTX launched Bitcoin computing power futures. in front of the There are also platforms that have launched a product for the physical delivery of mining machines. Every time a user purchases a contract, they can withdraw a whole mining machine.

This is just the tip of the iceberg. Listed mining companies such as Marathon Patent, Hive Blockchain, and Riot Blockchain have successively placed orders for tens of thousands of mining machines, planning for 2021; Digital Currency Group has entered the Bitcoin mining industry through its wholly-owned subsidiary Foundry; Fundamental Labs has also launched an algorithm Power Fund, with a total target size of 150 million US dollars.

All the grass snake gray lines point to the same conclusion: the entire mining service market has huge potential, and the attention is getting higher and higher. And players who want to explore the blue ocean market of mining services have to mention the one-stop mining cloud service platform BitDeer.

The Rise of Cloud Mining Service Platform

The reason why cloud mining is popular today is that it tells a story of "making mining easier". As the mining industry gradually forms a complete industrial chain and tends to be more specialized and centralized, the threshold for ordinary people to participate in this gold digging feast has also become higher accordingly, and the centralized model of the mining industry is becoming more and more obvious.

The debut of cloud mining, with its light asset investment, simple operation, and intuitive income, has lowered the threshold for mining participation, and users do not need to purchase directly Mining machines, do not participate in a series of tedious mining processes, only need to purchase the desired mining package on the cloud mining platform, and the cycle is optional, which is a more convenient mining choice for most investors.

However, due to the particularity of cloud mining business scenarios, simplification is sometimes accompanied There are some risks, such as the authenticity of the mining machines behind the platform, arbitrary fees, substandard computing power and other issues.

Currently, there are many companies on the market that provide cloud mining, not only Huobi Mining Pool, Suyitou and other new platforms, but also BitDeer, Genesis Mining , Niubit and other relatively old and experienced service providers, with the changes in the market and the continuous iteration of products, the cloud mining track is increasingly testing the professional capabilities of the platform. In a market full of fish and dragons, only by choosing a compliant and transparent path can we go further.

Two Years of Bit Deer

Bit Deer was launched on December 12, 2018. During the two years of stable development, with real computing power, compliant mines, transparent mining revenue, direct payments from third-party mining pools, and the formulation of "Cloud Mining Mining Industry Standard Draft" etc. as a successful breakthrough, sat in the first position in the industry in just half a year, and has remained so far.

Through combing the two-year development history of BitDeer, we found that the upgrade and iteration of BitDeer always revolve around two points, one is to always put the interests of users first The first is continuous innovation, and the second is to be a "wind maker" in the industry.

Just like we judge whether a team is top, not by this team How to play when they lead by 20 points, but how they maintain their mentality when they are behind by 20 points, so that the fans who believe in themselves will not be disappointed.

When the industry was facing headwinds, we saw that BitDeer was sticking to its own brand strategy to ensure the interests of users.

Adversity: Adhere to brand value and maximize user benefits

March 12, 2020 Today is a day that everyone in the industry will never forget. Due to the lack of liquidity in the global capital market, almost all mainstream assets such as US stocks, A-shares, gold, silver, and crude oil have fallen. Bitcoin is particularly conspicuous, plummeting by nearly 50% in 24 hours. The cryptocurrency market liquidated 22 billion yuan in 24 hours, which is unprecedented.

This is a dark moment for the entire industry, and it is not only the investors who have run out of ammunition, but also the practitioners who have been hit hard. Bitcoin mining has also suffered heavy losses.

According to the market price, a variety of mining machines including S9 have reached the shutdown currency price, and the income obtained by mining with this machine can no longer cover the cost. In order to avoid losses, these machines can only be shut down, and the computing power of Bitcoin's entire network has also dropped from 110E to a minimum of 85E in a short period of time.

The most affected are small mines and miners, who do not have sufficient cash flow, or because of liquidation of encrypted loans, or because they are unsustainable, The currency left the market on the eve of halving.

Facing the sluggish market, BitDeer not only immediately gave users a large amount of mining subsidies, but also launched an innovative "accelerated payback" on March 23 "Package" adopts a more advantageous product design, allowing users to obtain computing power at a low price first. Before the cost is recovered, all benefits belong to the user, and BitDeer does not participate in the revenue sharing. In other words, the platform allows customers to purchase packages at a lower price, with lower cost, faster payback cycle, and reduced investment risk.

In the face of industry disasters, Bitdeer will inevitably be affected to some extent, but as an industry leader, it is the brand of Bitdeer to be responsible to users Value, no matter what the situation, user interests are the top priority to be resolved. The launch of the "Accelerated Payback Package" is to actively respond to changes in market conditions, help miners get back to their payback faster and benefit, and become a stable choice for mining and hoarding coins in a bear market.

This is just one of BitDeer's solutions. With the advent of the wet season, BitDeer joined hands with Antminer, AntPool, BTC.com, HashrateGuard, Matrixport, Ant Sentinel, LeBit Mining Pool and Bitmain's eight leading mining brands to hold the first mining double Eleven "421 Fengshui Festival" provides users with one-stop benefits.

During the 7-day "421 Fengshui Festival", tens of thousands of users received free mining coupons, 50% discount coupons, dual currency wealth management bonus Various rewards such as coupons meet the needs of users with abundant cash flow. Especially the Fengshui package represented by the electricity fee of 0.22 yuan per kWh, the extremely competitive electricity price has attracted many miners to participate.

Bit Deer did not disappoint users and investors when the industry suffered a severe setback. Judging from the "accelerated return package" and "421 Fengshui Festival" , Prioritizing the maximization of user benefits is the brand strategy that BitDeer insists on.

The sincerity when the wind is headed will be infinitely magnified when the wind is down. In August 2020, in just one and a half years, BitDeer’s monthly visits exceeded 3 million, a threefold increase. This is the best feedback given to the platform by the market and users.

Good Times: Based on product innovation and resource advantages to lead the industry

If user interests are given priority The embodiment of the brand in the external environment, then BitDeer's product innovation is the brand value performance of BitDeer's internal iteration.

In February this year, Bitmain announced that it will soon release the high-profile new model Antminer S19 PRO&S19, followed by Bit Deer on March 10 As the world's first launch of the mining package of the S19 series.

Just like the innovation of the trading platform, the innovation of high-quality assets for users will always be one of the most important brand values of securities companies. The S19 series is currently the top mining machine in the industry. After the sale news was announced, it was sold out in a few minutes, and it is difficult for ordinary users to grab it. The launch of BitDeer's new package solves the problems of users, allowing more users to enjoy the services of top mining machines.

Joining groups is the hottest topic in the Internet field this year, and this model has also been "copied" by the pioneers to the mining circle. On October 22 this year, Bit Deer teamed up with Bitmain to launch a cloud hosting service, and through the "joint group" model, the online integration of mining machine hosting was realized.

As the world's leading technology assets have either reached new highs or are on the way to create new highs, the market of Bitcoin has just shown its glory, and the innovative gameplay of Bit Deer has once again helped user. When the industry is going smoothly, improving user experience is the core of brand value.

Cloud hosting truly realizes the online one-stop physical hosting of mining machines. Users only need to place an order to purchase, and then BitDeer is responsible for packaging the mining machine purchase , mine hosting, mine pool docking, operation and maintenance management, mining machine maintenance and a series of follow-up processes. This model not only lowers the threshold for mining machine hosting services, but also opens up to a wider range of potential users, and allows ordinary investors to enjoy the treatment that is infinitely close to that of big miners.

The product update iteration has brought about continuous improvement of user experience. On December 9 this year, BitDeer launched an APP. Whether it is purchasing packages, paying electricity bills, or managing accounts, and selecting mining pools, users can easily complete all mining operations with only one APP, and view their earnings anytime, anywhere.

Whether it is the original intention of always standing on the user's point of view, or the continuous product strength, it has jointly shaped today's BitDeer, and the results of all efforts are Presented in Bit Deer's recent "2nd Anniversary Celebration" event.

The data shows that more than 105,000 people have participated in online activities in total, among which the conversion rate of blind box package orders that appeared in the mining circle for the first time was as high as 67%. At the same time, on December 12th, Xiaolu's second birthday, the new cloud-hosted new group sold out in 2 minutes and 54 seconds at the fastest time, and the first group participation order took only 4 milliseconds at the fastest time, both breaking sales records.

At the beginning of its launch, BitDeer first used its own technology to eliminate the false and preserve the true, cleaning up the mixed cloud mining market and becoming the industry leader; Innovative products bring new energy to the industry.

This series of actions seems to be unconnected, but the combination has created the background of Bit Deer, which not only precipitates the valuable trust of users, but also builds Strong ecological moat.

In just two years, BitDeer has established itself as a benchmark in the field of mining cloud services. In the rapidly iterative industry of encryption, the development of enterprises can only be carried out, but not completed. In the incremental market of mining cloud services, which is not yet saturated, BitDeer can still tell its new story in the next five or ten years.

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