It took Andre Cronje(AC) only half a year to go from hiding out of public view to returning to the spotlight, and the reason why AC allows investors In addition to being the founder of YFI himself, he is also popular because of his series of DeFi tokens.
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The earliest EMN, LBI, to Keep3r Network, and then to the 7 DeFi protocols merged into the YFI ecosystem, because of the "recommendation" of AC, Without exception, these projects have gained widespread attention in the short term, and the most intuitive manifestation is the skyrocketing price of tokens in the secondary market.
The "AC effect" is gradually taking shape, and some crypto investors have begun to "monitor" the dynamics of AC. As soon as he announces a new project, he will buy the corresponding token on Uniswap as soon as possible. However, due to Uniswap’s low listing requirements and audit thresholds, some players lost their money because they bought counterfeit coins.
In the face of fleeting hot spots, Uniswap, which has a large number of innovative projects, has won the favor of investors; correspondingly, the competition of centralized trading platforms has also entered a fierce stage. However, even Coinbase, Top trading platforms such as Binance and Huobi Global cannot guarantee that all popular projects can be launched quickly.
However, when we review the development history of encryption trading platforms, we can always find some platforms that have stepped on the hot spots of the industry and come from behind, such as Yunbi in the early days, MXC Matcha in the past two years, etc. Without exception, they have all risen because of their effective currency listing strategies.
For the trading platform, the standard of whether a listed asset is a good asset is not only whether it can bring about a short-term price increase, but another indicator is whether there are new followers. So, besides Coinbase and Binance, among the many trading platforms on the market, which new projects are worthy of attention?
There is no doubt that AC is already one of the most concerned community leaders in the encryption field, and basically the projects mentioned by AC are the first to start trading on Uniswap . After a year of dormancy, Uniswap also has capital comparable to centralized platforms this year.
However, if you don't pay close attention to crypto leaders such as AC, Molly Wintermute, Su Zhu, etc., it is not easy for ordinary investors to find high-quality investment targets from DEX that is full of mud and sand. According to Topswap statistics, even if it is not the most popular time for liquidity mining, the number of new trading pairs on Uniswap will exceed 100 every day, which shows that Uniswap does attract many new projects.

Screenshot source: Topswap
The rapid expansion and value discovery characteristics of the DeFi market catalyzed the development of Uniswap Transaction volume has grown exponentially. Data shows that at the end of August this year, Uniswap surpassed Coinbase Pro for the first time with a daily trading volume of 426 million US dollars, which not only created the history of decentralized trading platforms, but also made many practitioners look at Uniswap with admiration.
To a certain extent, a centralized trading platform with strong industry resources and judgment capabilities has more advantages in screening blockchain projects worthy of attention for ordinary investors, and also That's why the "coin listing effect" of platforms such as Coinbase and Binance appears.
For centralized trading platforms, only by working hard to select items and satisfying users' needs to the greatest extent can they stand out. And since June this year, some platforms that quickly seized hot spots in the industry and launched DeFi projects at the fastest speed have also become the most mentioned topics in the encryption community.
For crypto investors, which platform provides assets that can bring high investment returns, investors are willing to operate on which platform . Since the second half of this year, as the entire industry has turned its attention to DeFi, many trading platforms, including Binance, Huobi Global, and MXC Matcha, have also focused on the DeFi sector.
Interestingly, popular DeFi tokens such as COMP, SHUSHI and UNI have been listed on centralized platforms, and it is more of the latter’s active choice. The measures taken by industry changes have also quietly changed the traditional model of listing fees as an important source of platform revenue.
For platforms such as Binance, Huobi Global, and MXC Matcha, the only way to quickly screen new projects is to provide investors with the most complete and most High-quality DeFi investment targets can best meet the needs of users who want to capture investment opportunities under the current hottest concepts.
Currently, CEX, including the three major trading platforms, has basically launched the leading project tokens of each subdivided track, such as Uniswap, Curve, and Sushiswap, which focus on asset transactions. , Maker, Compound, and AAVE in the mortgage lending field, WBTC, renBTC in the asset field, and so on. The existence of Uniswap, for the currency listing team of the centralized trading platform, is a test of the team's sensitivity to currency selection and the timing of currency listing.
According to the official website announcement, Rhythm BlockBeats statistics found that since June this year, centralized trading platforms have successively accelerated the pace of launching new DeFi projects, among which MXC Matcha Binance and Binance have launched dozens of DeFi-related projects, more than Huobi Global and OKEx, especially the latter two platforms, and there has also been a phenomenon of concentrated listing of multiple DeFi tokens during a certain period of time.
Taking MXC Matcha as an example, it is understood that since June this year, nearly a hundred DeFi projects have been launched on the platform, including SPARTA, UMA, SNX, Projects such as COMP, JST, BAL, NEST, RUNE, and HIVE were launched on platforms such as Binance, Huobi Global, and OKEx after the launch of MXC Matcha. Some projects were even half a year ahead of schedule, and some community users still Name MXC Matcha "Currency Circle Huanggang".
Currently listed on CEX, and the total market value is less than 25 million US dollars An overview of DeFi tokens, image source: CryptoDiffer
On December 4th, a copy of statistics from CryptoDiffer, a cryptocurrency research institution, was launched on the centralized trading platform, and the market value The list of "potential" DeFi projects below $25 million, of which MXC Matcha and Huobi Global/Bilaxy ranked top with 10 and 9 projects launched respectively. From the figure above, it can be clearly seen that similar to platforms such as MXC Matcha and Bilaxy, the speed of new releases is faster, and the coverage area is wider, so the choices for investors are naturally more diverse.
According to the person in charge of MXC Matcha, among the projects on the rise of the DeFi boom, their investigation of new projects is more inclined to technology, based on this Judging from the basis, many of the projects they launched have received high attention from users, and have been followed up and launched by platforms such as Binance and Coinbase. However, this relatively loose currency listing strategy not only brings about changes in the magnitude of new projects, but also tests the effectiveness of the team's currency listing strategy.
Since this year, DEX led by Uniswap and Sushiswap has ushered in explosive development. However, the advantages of CEX's own traffic and new attraction still exist. This can be seen from the daily trading volume and user The data can be seen. Compared with hard power such as technology, the currency listing strategy can be said to be the most direct reflection of an encryption trading platform's awareness of the industry and control of hot spots. Whether it is a platform or an individual, as long as good investment targets are provided, investors who benefit will definitely It will push it to new heights in the industry.
What is commendable in this respect is that in addition to the "coin listing effect" established by platforms such as Coinbase and Binance over the years, there are also encryption leaders like AC who focus on products and succeed inadvertently.
The ever-changing encryption industry and the endless new projects, to some extent, give new players the opportunity to catch up, and whether it is a trading platform or an individual, who can "select" the most valuable information for followers , and even bring substantial investment returns, will ultimately determine its voice and status in the entire encryption industry.
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