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Du Jun returns to Huobi: I am in charge of the currency price

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In addition to dispelling rumors, Du Jun has more important tasks.

Author: 0x66, 0x29, Rhythm BlockBeats

The withdrawal time of OKEx has not been announced for a long time, and it is getting closer and closer to the default "37 days" deadline The closer it is, the easier it is for rumors to spread.

"Huobi has been detected, withdraw cash as soon as possible." Similar content began to circulate in the community again. This news, which would not be credulous before, is spreading fast now. Huobi quickly came out to refute the rumors, but this time, the first person to refute the rumors changed from Qi Ye to Du Jun.

In addition to personally refusing rumors that this is fake news and everything is fine with Huobi, Du Jun also posted a new circle of friends, positioning the second tallest building in Singapore Wu Raffles Place No. 1, said that Li Lin and Li Lin are not in the same country, "the days of separation are so uncomfortable", and attached a picture, the meme on the picture is meaningful.

Subsequently, Du Jun added another statement, directly stating that he would be "responsible for the currency price" after his return.

What did Du Jun’s circle of friends reveal?

Although the news that OKEx has suspended withdrawals has already Ten days later, investors are still fretting over a possible knock-on effect. For crypto entrepreneurs, it’s actually a bitter experience.

A week ago, Li Lin, the founder of Huobi Group, released an internal letter to all staff, announcing that the co-founder Du Jun will return to Huobi to fully participate in To the daily work of Huobi. Afterwards, Du Jun replied to media inquiries, "I want to familiarize myself with the internal situation before finding a suitable direction for me to do things."

At this node, the co-founder who has left has announced his return to his old club, which is intriguing. Although the specific position is not disclosed, if you connect Du Jun’s three circles of friends today, you can probably find three key information: different countries, private keys and currency prices, which correspond to the three “core issues” that the market is concerned about.

Although I don’t know what happened to OKEx, but according to the official information, because the person in charge of the private key cooperates with the investigation by the public security organs, he is in a state of being out of contact and cannot complete the Authorization directly caused the platform to close the withdrawal. Now, Du Jun is in Singapore, basically avoiding the possibility of such accidents.

The second is the currency price issue. After OKEx announced the suspension of withdrawals, OKB quickly fell sharply, and then there were various over-the-counter transactions discounting USDT, and many platforms launched similar OKUs. It was not until OKEx resumed the fiat currency trading area that it eased.

Actually, this year’s cryptocurrency industry is not peaceful, from the frozen card tide that swept through in the first half of the year, to the theft and suspension of withdrawals on the trading platform According to the news, the challenges faced by the centralized trading platform are not smaller than those in the bear market, and the platform currency has also experienced ups and downs in the process. It is time for investors to need a shot in the arm. Now, Du Jun has said bluntly that he will be "responsible for the currency price" after his return.

Du Jun’s Huobi History

As the “old men” in the industry, Du Jun and Li After Lin and Yuan Dawei founded Huobi.com in 2013, the latter quickly stood out from the platforms established at the same time and was promoted to one of the three major domestic firms. In the process, the chief marketing officer (CMO) Du Jun contributed a lot.

Image source: Internet

The performance of Du Jun, who served as the CMO of Huobi, can be said to be remarkable, the most important thing is Let Huobi complete the 0 to 1 that year and successfully gain a firm foothold.

2013 was the most lively time for the rise of domestic bitcoin trading platforms. At that time, apart from Huobi.com, Bitcoin China and OKCoin were leading At that time, the commercialization of the platform was basically only a model of charging matching fees from users. Under such a background, Du Jun and his team, who "started too late", thought of free, and directly played the banner of "permanent free spot trading" .

Image source: Internet

This way of playing is very effective. Others charge Huobi for free, and profit-seeking users quickly poured into the Huobi trading platform, and the transaction scale grew rapidly. On September 10, Huobi’s daily bitcoin transaction volume exceeded 1 million yuan. Breaking through 100 million yuan, this approach was once copied by peers.

In addition, during Du Jun's tenure, he also led the team to launch 7*24 hours customer service and VIP level system, and cooperated with domestic universities.

In addition to successfully making Huobi popular among the people, Du Jun also participated in new projects such as Kuaibao, Caimao, Digcoin and Pawnshop during his tenure as CMO operate. Until the end of 2016, he announced his departure from Huobi. Then he not only laid out the blockchain media Golden Finance Network, established the project domain chain Dochain, and then founded "Node Capital", claiming to have invested in more than 200 projects. And these projects have more or less left a distinct brand of Huobi.

Conjecture of Du Jun’s return

Actually, he left the transaction in the past few years There are quite a few executives on the platform, and most of these people set up their own businesses. But this time, Du Jun, who had been away for four years, suddenly announced that he would return to his old club. At present, most of the speculation about Du Jun’s new position is that he will be in charge of Huobi’s market again. And brands, and this position is Du Jun's original position in Huobi.

This conjecture is possible, but it may not be possible.

Since Du Jun left, Huobi.com has not had a person in charge directly as a CMO. For example, Wu Xing, who has resigned, is also a marketing brand director. According to the high-level organizational structure of Huobi previously disclosed by IOSG, the current CEO of Huobi Global is the vice president Weng Xiaoqi (Qiye), who is also responsible for some market functions.

Actually, since this year, Weng Xiaoqi has replaced Li Lin and Zhu Jiawei and assumed the role of Huobi’s external spokesperson. After such a job, with Du Jun's industry influence, it is true that Huobi does not need to spend a lot of effort to create a character design, but from Du Jun's point of view, it is estimated that he is not willing.

The role of "customer service" created by Binance CMO He Yi is really deeply rooted in the hearts of the people. If Du Jun is allowed to play the role of "Huobi Gold Customer Service" and be on call 24 hours a day to refute rumors/answer questions, when there are rumors on Huobi, Du Jun will quickly come out and reply "This is a rumor" in various communities, even if everyone knows that it may be The assistant replies, but it still feels weird.

Secondly, for Du Jun, in the 4 years since he left Huobi, the fields he has been involved in have changed from the original trading platform marketing to It has been extended to deeply participate in technical service companies, media, public relations companies, market analysis tools and other subdivision tracks. As Li Lin said, "I have been deeply involved in the blockchain industry for many years, and I have a very deep understanding of the industry." If he is only appointed as CMO It seems a bit "overkill" to enhance Huobi's brand and reputation.

Li Lin clearly mentioned in the internal letter that although he has obtained a multinational financial business license, "how to strengthen the company's global management while business globalization and operational capabilities have become urgent problems to be solved.” Based on this starting point, and Du Jun himself staying in Singapore for a long time, we may boldly guess that Du Jun, who returned to his old club after three years, is challenging for a higher position than CMO : The person in charge of Huobi's international business department who reports directly to Li Lin, and is in charge of the core private key of a trading platform.

How likely is it that Dujun will be the head of Huobi’s international business department?

So far, Huobi has opened up overseas markets such as the United States, South Korea, Japan, and Europe, and has also obtained Japan’s FSA, Thailand’s DAT, and Gibraltar’s DLT Waiting for overseas licenses, but everyone recognizes that whether it is OKEx or Huobi, the current degree of globalization is not as good as Binance.

Especially from Huobi’s recent external measures, the focus basically revolves around the Chinese market, how to seize more from competitors under the compliance framework of overseas countries In the market, there is still a lot of room for Huobi to act.

If Du Jun is not just a name, but actually participates in Huobi's overseas business, using his rich experience, maybe he can really bring a new growth point to Huobi. volume engine. This is also a huge challenge for Du Jun. After all, judging from the experience of other teams, the basic overseas market will choose overseas executives. For example, the CEO of Binance US is a former Ripple executive to adapt to localization.

At present, it seems that there is no case of Chinese executives enjoying themselves in the overseas encryption market. Can Du Jun lead Huobi to become the number one? In addition to expanding overseas business, if Du Jun serves as the head of the international business department, there is another hidden benefit.

We know that Du Jun himself is Huobi Lianchuang, and his relationship with Li Lin is "knowledgeable". This return should be enough to bear the "private key" manager's responsibility. Moreover, Du Jun has been staying in Singapore for a long time. Taking a step back, even if there is an accident in the domestic business, he can avoid the unexpected situation that the private key manager cannot sign and authorize.

Since the establishment of Huobi in 2013, except for the three founders Li Lin, Du Jun, and Yuan Dawei, there seems to be no executives who have left a strong influence on the seven-year history There are not many, everyone may be impressed by Cai Kailong, the former chief strategy officer of Huobi, Song Ying, the first CTO, and Li Shufei, the former CFO. In recent years, Li Lin has reduced his public appearances, but when Huobi was in crisis, Li Lin, who had retired twice, had to come forward to dominate the overall situation.

Nowadays, the structure of the encrypted trading track is very different from seven years ago. Huobi’s competitors are no longer limited to OKEx and Binance. The positioning has become a digital asset financial service provider serving the world, and the future of Huobi is no longer limited to cryptocurrency transactions.

For Du Jun who has returned, the battle he faces is destined to be more arduous and more difficult than the battle against Bitcoin China and OKCoin a few years ago. The challenge is not limited to the "coin price" he mentioned today. After all, if you want HT to look good, for Du Jun who is not short of money, it is too easy to pull the market.