The greyscale investment fund lets investors invest in bitcoin instead of gold

In an effort to educate investors about bitcoin, greyscale has launched a social media DropGold campaign aimed at getting investors to ditch gold for bitcoin.

The big marketing campaign has attracted the attention of many big vs in the currency circle, including CNBC commentator Ran Neuner and digital currency analyst Joseph Young.

The #DropGold activity conducted by greyscale investment is intended to tell investors that gold, as a capital preservation financial product, has a limited role, while bitcoin, as a digital value asset, should be better understood by investors. On Wednesday, the event's website, DropGold.com, launched, where investors can learn about bitcoin and buy trust products.

Michael Sonnenshein, manager of the greyscale investment fund, says the main target market is older investors. "Our simulated investments show that if you swap 5 percent of your portfolio of gold for bitcoin, the expected annual return will be more than 5 percent higher than before," he said.

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