FTX paid $10m to the NBA's Golden State Warriors
BlockBeats, December 14, Decrypt reports that FTX has reached a deal to sponsor the NBA's Golden State Warriors with $10 million in international rights. This will give FTX the brand positioning of the Warriors DEVELOPMENT League club and NBA 2K esports, as well as the right to advertise at chase Center, the Warriors' home arena.
FTX will also acquire NFT distribution rights and virtual arena inventory rights for the Warriors during RSN games.