MrBeast Backed by Tom Lee Enters Crypto Finance? Trading Service Provider Receives Approval Notice in the US

BlockBeats news, October 20 — Beast Industries, owned by the world's top YouTube creator MrBeast, is accelerating its financial services expansion. As early as January this year, it received an investment of approximately $200 million from BitMine, Ethereum's largest treasury. Tom Lee commented on this, stating that they will explore combining DeFi with the young user base covered by MrBeast. Jeff Housenbold, CEO of Beast Industries, has also publicly stated that the company plans to incorporate decentralized finance elements into its upcoming financial services platform.

USPTO data shows that Beast Holdings, LLC filed two trademark applications simultaneously on October 13, 2025: "MRBEAST FINANCIAL" (Serial Number 99440901) and "BEAST FINANCIAL" (Serial Number 99440877). Both trademarks were published in the Official Gazette on August 11, 2026, and formally received a Notice of Allowance on October 6. Both trademarks are currently in the "Intent-to-Use" stage, and the applicant must submit proof of actual use within the prescribed period to complete final registration.

The trademarks cover a broad range of services, including mobile banking applications, cash advances and microloans, credit card and debit card issuance and transaction processing, investment advice and investment management, as well as cryptocurrency trading services, cryptocurrency payment processing, and cryptocurrency exchanges through decentralized exchange platforms (DEX). Relevant documents show that the trademark owner is Beast Holdings, LLC, with a registered address in Greenville, North Carolina.

Previously, Beast Industries completed the acquisition of Step, a financial app aimed at young users, in February this year. Step previously had millions of users and mainly provided bank accounts, spending cards, and credit-building services for teenagers and young adults. This trademark progress and the integration of Step are seen by the market as key steps for MrBeast to further extend from content and consumer brands into the financial services sector. The related financial products have not yet officially launched. If the MrBeast brand subsequently launches related services, its main channel's more than 500 million subscribers will provide it with a massive user base.