AI assistants are so popular they're starting to get up to all sorts of antics: someone built a fake 'fish pond management Agent'.

Beating AI News Flash: Personal AI assistants have been popping up everywhere lately, and some people in Silicon Valley have already started poking fun at these products.

Tech video creator Max Musgrave created a fake product called Sidehoe, billed as "the first AI assistant to help you manage your pond." It reads iMessage chats, remembers each date's name, birthday, and preferences, reminds you who you've left hanging for 9 days, and also checks for date conflicts, messages sent to the wrong name, and whether the same sweet line has already been sent to multiple people.

Sidehoe basically copied the standard features of a personal AI assistant. It can remember information, proactively remind you, write replies for you, and claims all data is processed locally. To avoid being discovered by your partner, notifications are disguised as delivery messages, and the app is disguised as a real, working calculator. It even made up a $9.99/month Pro plan, plus a "Monogamy" plan for managing just one person, which says "no app needed."

Only at the very bottom of the page does it admit that Sidehoe is just a parody and not a real product.

Musgrave himself runs a creative studio called Strive Haus in San Francisco, specializing in producing product launch videos and brand content for tech companies. And precisely because he is so familiar with this launch playbook, Sidehoe is made very convincingly—from the product demo and feature naming to the subscription page.