BlockBeats News, August 27th, Apple Inc. will hold its largest-scale product launch event of the year on September 9th, officially kicking off the tenure of new CEO John Tunus. The slogan for this event is "Surprise and shine".
The company is preparing to launch a variety of new products, including the first foldable-screen iPhone, as well as the iPhone 18 Pro and Pro Max, equipped with faster chips and longer-lasting battery life.
This event will mark the first time new CEO John Tunus leads a major product launch, but it will not include the second-generation iPhone Air or the standard version of the iPhone 18, both of which are set to be released in the spring of next year.

