The AI company founded by the author of "Stanfordville" aims to simulate 8 billion people worldwide, reaching a valuation of $2 billion in just 5 months.
According to Dynamic Beating monitoring, the human behavior simulation company Simile has completed a $200 million Series B funding round, with a post-money valuation of $20 billion. It trains an "AI doppelgänger" using real human data. Companies can simulate how different demographics might react before launching products, marketing campaigns, or policies.
Simile only debuted five months ago and previously raised $100 million in a Series A round. The company reports a fivefold increase in revenue during this period. Its models have run tens of millions of simulations for Fortune 100 companies.
Customers can survey tens of thousands to millions of AI doppelgängers at once. CVS Health has used 400,000 doppelgängers to study how to improve medication adherence. Consulting firm Deloitte, polling organization Gallup, and robo-advisor platform Wealthfront are also leveraging this technology.
Simile aims to accurately simulate all 8 billion global inhabitants. However, the accuracy claims mainly come from the company itself, and there are doubts from external sources about whether AI doppelgängers can truly replace real individuals. Currently, it serves more as a rapid screening tool for traditional market research.
Simile's CEO, Joon Sung Park, gained fame in 2023 for his groundbreaking "Stanfordville" (Generative Agents) paper, where 25 AI residents autonomously lived in a virtual village, showcasing emergent behaviors.
