X has announced the launch of Creator Connect, leveraging AI to match brands with creators for collaboration

BlockBeats News, May 19th, X announced the launch of the AI-driven brand and creator matching tool Creator Connect, which can intelligently match platform creators based on brand marketing goals, audience interests, and real-time trends. This feature is implemented based on the xAI tool, where X will be responsible for the full process of creator selection, outreach, content creation, and distribution, while brands can conduct reviews at each stage.

X's Global Head of Content Partnerships, Mitchell Smith, stated that the platform is entering the "Creator Era" and is committed to building a healthy, sustainable creator economy. Monique Pintarelli, xAI's Global Advertising Lead, mentioned that Creator Connect, combining AI technology with X's real-time broadcasting capabilities, can help brands efficiently reach consumers.

This release is part of X's "Year of the Creator" plan. The platform had previously launched features such as Creator Subscriptions 2.0, Exclusive Threads, and doubled the revenue share for creators.