X will adjust the creator revenue share mechanism this Thursday, increasing the exposure weight of creators' regions.

BlockBeats News, March 25th. According to X Product Lead Nikita Bier, starting this Thursday (March 26th), the X platform will adjust its creator revenue sharing incentive mechanism, with a focus on increasing the weight of exposure from the creators' region.

According to Nikita Bier's announcement, this adjustment aims to encourage content that resonates with users in the creator's own country, neighboring countries, and language community, while reducing the incentive for creators to optimize their content exclusively for traffic from the United States or Japan, in order to promote a more diverse content ecosystem on the platform.