Mirage raises $75 million to further develop AI video editing app Captions

BlockBeats News, March 24th, according to TechCrunch's report, the developer of the video editing app Captions, Mirage, has received a $75 million growth financing from General Catalyst's Customer Value Fund (CVF).

Over the past year, the startup has made significant adjustments to its product and business positioning. The company has rebranded from Captions to Mirage to position itself as an artificial intelligence lab, focusing on developing various models and serving industries such as advertising and marketing. At the same time, the company has also trained a model specifically for the rhythm of short videos, framing, and attention allocation.

In January 2025, the company also shifted to a "free value-added" business model to better compete with applications like CapCut and Meta's Edits (the latter launched later that year). Currently, Mirage also offers a set of video creation tools, including some features of Captions, allowing businesses to create and distribute video content in bulk.