BlockBeats News, March 17th, AI and blockchain infrastructure company Gency AI announced the completion of a $20 million new round of financing, with investors including TikTok, HF0, XYZ, Streamlined Ventures, Hat-Trick Capital, ViaBTC, Basics Capital, and other institutions.
The company stated that this round of funding will be used to expand its decentralized advertising execution and settlement network, strengthen its privacy computing technology stack, and accelerate product deployment and ecosystem partnerships in North America, Asia, and Europe.
Gency AI plans to build a verifiable advertising infrastructure through blockchain and smart contracts, recording ad impressions, conversion results, and revenue distribution on the chain to achieve automated settlement and transparent revenue sharing. This aims to address long-standing issues in the digital advertising industry such as data ownership, attribution transparency, and cross-platform settlement efficiency.
In terms of technical architecture, the network consists of modules including an on-chain identity system, privacy computing layer, settlement protocol, and AI optimization engine. By combining privacy computing technologies such as TEE, PSI, MPC, among others, the network can achieve ad strategy optimization and attribution without exposing raw user data.
