Red Book announces ban on all-in-one AI hosting accounts: occasional ghostwriting warning, all notes are automatically posted by AI, direct account ban

According to 1M AI News, Xiaohongshu (Little Red Book) today released a governance announcement to combat AI-managed operational accounts. The announcement stated that the platform recently discovered that some users were operating accounts in AI-managed mode, using technical means to automatically generate content, post notes, and simulate human interaction in comments, private messages, group chats, etc. The governance measures are divided into two levels: for regular accounts that occasionally use AI-managed writing, posting of notes, or interaction, enforcement actions will be taken in a graded manner based on the degree of violation, such as warnings and content distribution restrictions; for accounts that directly register, post, and interact through AI management tools, or whose homepage's publicly posted notes are all posted by AI management, they will be directly banned.

This is another upgrade to AI content governance on Xiaohongshu since 2026. Previously, in January, the platform updated Community Convention 2.0, requiring AI-generated content to be actively identified; in February, Potato Steward's announcement enforced the requirement for AI-synthesized content to add explicit identification, limited flow for those not identified, and in the first half of 2025, dealt with 600,000 fake low-quality AIGC notes and banned over 10 million black-hat accounts. This announcement has upgraded from "content identification" to "account banning," targeting automated accounts fully operated by AI instead of humans.