Steak'n Shake Purchases $10 Million in Bitcoin, Advances Corporate BTC Treasury Strategy

BlockBeats News, January 17th, Steak 'n Shake, a US chain fast food brand, announced that it has allocated $10 million to Bitcoin this week, formally putting BTC on the company's balance sheet. This move continues its crypto-friendly strategy of accepting Bitcoin payments at all its US stores over the past eight months.

The company stated that this decision is part of its so-called "self-reinforcing loop": consumer adoption of Bitcoin payments drives sales growth, and the related revenue is continuously reinvested into the company's Bitcoin reserves (SBR) to provide funding for operational investments such as ingredient upgrades, store renovations, without raising menu prices.

Since May 2025, Steak 'n Shake has been accepting Bitcoin payments at all US stores via the Lightning Network, aiming to reduce credit card transaction fees and attract a younger crypto-native user base. The company disclosed that in Q2 2025, same-store sales grew by over 10% year-over-year, and when customers choose to pay with Bitcoin, payment processing costs can be saved by approximately 50%.

The purchase this time amounts to about 105 BTC (calculated at the current price), making it Steak 'n Shake's most direct Bitcoin treasury allocation to date. Although it is far smaller in scale compared to large publicly listed companies like MicroStrategy, this case demonstrates that corporate Bitcoin accumulation at the enterprise level is still expanding.