BitMine announces $200 million investment in MrBeast's Beast Industries

BlockBeats News, January 15th, Ethereum treasury company BitMine announced a $200 million investment in the renowned YouTuber MrBeast's Beast Industries. BitMine is also implementing an innovative digital asset strategy for institutional investors and public market participants.

BitMine's Chairman, Tom Lee, stated: "In our view, MrBeast and his Beast Industries are the most influential content creators of our generation. Beast Industries is one of the world's largest and most innovative creator platforms, and we share highly aligned values at both the corporate and individual levels."

Beast Industries CEO Jeff Housenbold said: "We are thrilled to welcome Tom Lee and BitMine as new investors in Beast Industries, providing additional capital for us to achieve our goal of 'building the world's most influential entertainment brand.' We look forward to further exploring collaboration and introducing DeFi into our upcoming financial services platform."

The transaction is expected to be completed around January 19, 2026. Additionally, BitMine will hold its annual shareholders' meeting on January 15, 2026.