OpenAI is considering placing ads in ChatGPT

BlockBeats News, December 24th, According to sources familiar with the matter cited by The Information, OpenAI is exploring adjusting its AI models to prioritize showing ads when users make queries. For example, when a user asks for mascara recommendations, a ChatGPT response may prominently feature a Sephora ad.

OpenAI has reportedly designed various ad mockups to create a completely new digital ad format, rather than simply mimicking existing ones.

Earlier reports indicated that OpenAI has accumulated a large amount of interest-related data through analyzing user conversations, considering using this information for ad placement. Industry analysts believe that dialogues where users express clear purchase intent are highly valuable for advertising.