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US-listed company Marti Technologies has initiated a Cryptocurrency Treasury Strategy, planning to allocate 20% of its cash reserves to hold BTC.

BlockBeats News, July 29th, according to Businesswire, Marti Technologies (MRT), a Turkish app development company listed on the New York Stock Exchange, announced the launch of a crypto treasury strategy. Initially, it plans to allocate 20% of its cash reserves to hold BTC, and will later increase this ratio to 50% and purchase other crypto assets such as Ethereum and Solana.

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More and more public companies are leveraging traditional financial instruments such as PIPEs, SPACs, ATMs, convertible bonds, etc., to build a crypto treasury, strategically optimizing their capital structure to drive market cap expansion. However, this approach also introduces structural risks of liquidity mismatch and retail investor bag-holding.
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