BlockBeats News, March 7th, according to Cointelegraph, Brazilian fintech unicorn Méliuz announced that the company has started purchasing Bitcoin as part of a new financial management strategy, joining the growing list of traditional financial companies holding cryptocurrency assets.
Méliuz mainly provides cashback and fintech services. The company's board of directors has approved allocating up to 10% of its cash reserves to Bitcoin (BTC), marking its official entry into the cryptocurrency market.
Méliuz has completed its first Bitcoin purchase, acquiring 45.72 BTC with a total value of approximately $4.1 million, at an average purchase price of $90,296 per BTC.
