The stock price of the U.S. publicly traded company Interactive Strength has risen by approximately 11% due to its Bitcoin financial strategy.

BlockBeats News, November 22, Fitness equipment manufacturer Interactive Strength announced that its board of directors has approved the allocation of up to $5 million to purchase Bitcoin, capped at 25% of the company's average daily cash holdings over the past three months.

Previously, the company stated its plan to hold Bitcoin as a reserve asset, citing the cryptocurrency's "inflation-resistant properties that may make it a reliable asset with a store of value function."

Interactive Strength CEO Trent Ward stated that this move aligns with the company's strategy as Bitcoin continues to "gain attention and recognition from investors as a major asset class." Furthermore, Interactive Strength also plans to accept cryptocurrency payments, allowing customers to choose to use digital currency to purchase its fitness products, with these payments also being held in Bitcoin form, mirroring the same allocation as the treasury reserve. In response to this news, Interactive Strength's stock price surged by 11.4%.