Twitter may suffer up to $75 million in revenue loss due to a significant number of advertisers pulling out.

According to BlockBeats news on November 27th, as reported by The New York Times, X (formerly Twitter) may lose up to $75 million in revenue due to an increasing number of advertisers withdrawing. Internal documents indicate that X's situation is even more difficult than previously known, with concerns about Musk and the platform far surpassing those of companies such as IBM, Apple, and Disney, which suspended advertising campaigns on X last week. The documents list over 200 ad units from companies such as Airbnb, Amazon, Coca-Cola, and Microsoft, many of which have already stopped or are considering pausing their advertising on the social network. These documents come from X's sales team and aim to track the impact of all advertising interruptions this month, including companies that have already paused and those that may be at risk. In a recent statement, X said that $11 million in revenue is at risk, and the exact number will fluctuate. Advertisers' withdrawals occurred in the fourth quarter, which is typically the strongest quarter for social media companies as brands launch holiday promotions for events such as Black Friday and Cyber Monday. In the fourth quarter of 2021, before Musk took over, Twitter recorded $1.57 billion in revenue, with nearly 90% coming from advertising. Leesha Anderson, Vice President of Digital Marketing and Social Media at advertising company Outcast, said that her clients gradually stopped spending on X after Musk took over and found alternative solutions on platforms such as LinkedIn and TikTok.