Web3 startup IYK completes $16.8 million seed round financing, led by a16z Crypto.

BlockBeats news, on September 29th, according to The Block, Web3 startup IYK completed a $16.8 million seed round of financing, led by a16z Crypto, with participation from 1kx, Synergis Capital, Collabcurrency, Lattice Capital, and gmoney. IYK is a Web3 startup founded in 2021, providing tools for brands such as Adidas and Johnny Walker to connect the real world and the digital world. The company has currently recruited over 100 creators from industries such as fashion, music, and art. In order to attract more brands and creators, it is launching a self-service platform to help create digital physical experiences.