HIVE Blockchain has announced a strategic rebranding plan and will be renamed HIVE Digital Technologies.

BlockBeats reported on July 6th that HIVE Blockchain, a publicly listed Bitcoin mining company, announced a strategic rebranding plan, including renaming the company to HIVE Digital Technologies. The purpose of the rebranding is to strategically expand and develop its green energy data centers and GPU cloud computing technology. HIVE Blockchain stated that GPU cloud computing technology is an important tool in the field of artificial intelligence, used for machine learning and advanced data analysis since ChatGPT was launched. The company's common shares and warrants will continue to trade under the code "HIVE", and the rebranding is expected to take effect around July 12th.